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“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular … Read more
User Generated Content (UGC) campaigns are a modern marketing strategy that leverages content created by a brand’s audience to promote a product, service, or brand itself. Unlike traditional advertising, UGC campaigns encourage customers to share their own experiences and perspectives through various mediums such as videos, images, reviews, and social media posts. This approach not … Read more
Wikipedia is a vast encyclopedia that contains information on everything from animal facts to our favorite television shows. The community of editors and writers on the internet is one of the main reasons for the wealth of knowledge that Wikipedia has. You might be wondering, , “How do I promote my brand on Wikipedia?”, or , “Can I … Read more
It’s easy to help a coworker advance their career by writing a recommendation on LinkedIn. It’s not always easy to know how to craft a recommendation that is impactful, specific, concise, and honest. This post will provide you with the most useful writing tips and templates to create high-quality LinkedIn testimonials. What to write in a … Read more
Landing pages are important to me as a marketer. When a visitor clicks on an advertisement, they are directed to a landing page. This can be the next page after a button that calls for action or the home page of a site. No matter how an audience member “lands” onto a landing-page, I can encourage … Read more
Google Ads are one of the best advertising tools for driving more traffic and leads to your site. It is believed that businesses make $8 in profit for each $1 they spend on advertising. A Google Ads Certification can help you create more effective and better ads for Google. It is also a good resume boost. You’ve … Read more
Spotify for Podcasters is a great way to reach your audience without needing any fancy equipment. Once you have started your podcast, there are many ways you can market and promote it to reach as many people as possible. We’ll tell you everything about how to podcast on Spotify and upload your new episode. You can … Read more
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. To get the most out of your email marketing strategy, check out these … Read more
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new … Read more