Rippling opens Asia-Pacific HQ as its international expansion gears up

After recent launches in the United Kingdom and Ireland, workforce management platform Rippling is continuing its ambitious international expansion with the opening of its Asia-Pacific headquarters in Sydney, Australia today. The company, which already has 10,000 customers and is valued at $11.25 billion, will invest millions of dollars in its APAC expansion, co-founder Parker Conrad (pictured above) tells TechCrunch, and already has 30 people in its Sydney office, with plans to hire more for its sales, marketing and product teams.

The last time Rippling hit TechCrunch, it was when it raised a whooping $500 million in just 12 hours after the collapse of Silicon Valley Bank. The platform combines human resources, IT and finance on single platform, enabling companies to manage operations more efficiently. One of the Rippling’s priorities is R&D and new products created specifically for APAC. In addition to its Sydney HQ, Rippling also has an office in India and is now available in Singapore. Its next APAC launch will be in New Zealand, with other markets planned. Matt Loop, the former vice president of Asia at Slack, will oversee Rippling’s expansion throughout APAC as its new VP and head of Asia.

Rippling’s entrance into APAC follows launches earlier this year in the United Kingdom and Ireland, where its European headquarters are located. Its Australian customers already include SiteMate, Liven, Omniscient Neurotechnology (O8t) and global companies like Notion, Anduril and Anthropic.

Conrad says Rippling expects APAC to generate hundreds of million, and eventually billions of dollars, in revenue. The company decided the time was right to expand into the region because many of its customers have a lot of employees in countries like Australia and India. Rippling also observed that Australian companies are willing to spend heavily on software and other technology. Another reason is that there isn’t a local player that combines all the features that Rippling does.

Conrad and co-founder Prasanna Sankar created Rippling because employee data is often stored in different systems that don’t connect with each other, making it difficult for departments to support workers, share information or collaborate. By enabling businesses to manage HR, IT and finance in one place, Rippling makes it easier for them to manage things like policies applicable to different employees, approvals and detailed budget reports.