In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly developed social media hub. After its launch, Threads gained popularity as one of the fastest growing social platforms in 2023.
Although the initial buzz has faded, Threads still remains an untapped goldmine for marketers who want to upgrade their social media strategy.
![Download Now: State of Social Media Trends 2023 [Free Report]](https://www.tipsclear.com/wp-content/uploads/2023/10/Twitter-is-Dead-Kind-of-Where-X-Stands-With-Consumers.png)
But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, step back, read on and allow us to explain.
Table of Contents:
Overview of Instagram Threads
Threads allows brands to connect, curate, and quickly share content.
It has quickly gained popularity – partly due to its focus on providing a simple, casual approach. social media,
With its intuitive user interface and seamless integration with Instagram, Threads has become a popular platform for brands across all industries.
Instagram Threads” src=”https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-22-0887-AM.png?width=650&height=366&name=Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-22-0887-AM.png” style=”margin-left: auto; width: 650px; height: auto; max-width: 100%; margin-right: auto; display: block;” title=”” width=”650″ height=”366″ loading=”lazy” />
image Source
How to set up a threads account
Setting up a Threads account is a pretty straightforward process. But if you need a walkthrough, here’s our guide on how to get started.
1. Download and install the app.
Start by downloading the Threads app from the App Store (for iOS) or the Google Play Store (for Android). Once downloaded, install the app on your mobile device.
Instagram App” src=”https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-20-0883-AM.jpeg?width=350&height=651&name=Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-20-0883-AM.jpeg” style=”margin-left: auto; width: 350px; height: auto; max-width: 100%; margin-right: auto; display: block;” title=”” width=”350″ height=”651″ loading=”lazy” />
2. Connect your Instagram account.
Launch the Threads app and sign in using your existing Instagram account credentials.
Since Threads was created by Instagram, the integration is seamless. And if you have multiple Instagram accounts, you can create a separate Thread account for each.
Instagram app to your Threads account” src=”https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-19-1522-AM.jpeg?width=350&height=590&name=Draft%20V2%20for%20Threads%20Piece%20%E2%80%94%20August%202023-Oct-03-2023-06-50-19-1522-AM.jpeg” style=”margin-left: auto; width: 350px; height: auto; max-width: 100%; margin-right: auto; display: block;” title=”” width=”350″ height=”590″ loading=”lazy” />
3. Customize your account.
Once you’re signed in, take a moment to personalize your Threads account.
Add a profile picture, update your bio and choose a username that aligns with your brand or personal identity. You can also choose to link other social media accounts to increase cross-platform engagement.
4. Start sharing and engaging.
With your Threads account set up, start sharing engaging content and engaging with your followers.
Create content that your audience will love. You can create your own thread or actively participate in conversations to foster stronger relationships and meaningful conversations.
How to use threads
When it comes to posting on threads, marketers have complete freedom to define exactly what engaging and compelling content – that resonates with their audience – looks and sounds like.
Check out some ideas on what marketers can post on threads to maximize their social media marketing strategies.
Pro Tip: Do you have content you can’t put on Instagram or Facebook feed? It’s time to consider threads as your new (unfiltered) best friend.
Threads have proven themselves to be a platform that is safe for marketers to leverage casual content and tone as a marketing touchpoint strategy.
what to post on threads
Whether it’s sharing a brand-related meme, referencing a trending pop culture moment, or showing love for an upcoming brand partnership, you can use threads to create authenticity and foster a sense of transparency with your audience. can do.
Like this example from beauty brand Glossier.
Threads can help you promote newly launched products, product lines or services like never before. By sharing exciting new products or product updates with your followers, you can:
- create a sense of anticipation
- Quickly assess customer interest in products
- Interact with customers and get feedback in seconds
Just like Target did in the example below.
Marketers can also launch Q&A sessions, solicit feedback, or simply spark meaningful discussions to create a sense of community and encourage audience participation.
This not only helps build personal connections but also provides valuable insights that can guide future marketing strategies.
Here’s an example from Starbucks.
Brands worth following on Threads
If you’re looking for inspiration and insight into how brands and marketers are leveraging Threads, here’s a list of great brands to follow.
Also, check out some ways you can take inspiration from what they do best and apply it to your social media marketing strategy.
1. Poppy (@drinkpoppy)
By taking advantage of threads, Poppy creates insanely delicious flavors you know about (or maybe don’t know about) and turns them into drink classics.
What do they do best on threads? Poppy knows how to win the hearts of her mutual people. Whether they’re quoting a tweet or tagging other major Threads accounts, Poppy keeps her Threads community alive through constant engagement.
2. Spotify (@spotify)
Through Threads, Spotify treats followers like family, and announcements about new releases from your favorite artists and exclusive sneak peeks of your favorite music feel uniquely delivered.
What do they do best on threads? Follower fanfare. Spotify wants to know what’s on their followers’ minds, and they won’t hesitate to ask. The combination of Spotify’s curious requests and their followers’ eagerness to respond creates a new kind of recipe for true social media success.
3. target (@target)
On Threads, Target puts a new spin on the meaning of sharing promotional material for its products.
What do they do best on threads? Interactive, trendy content. Target can guess what’s on your shopping list without even asking, simply because they have an eye for well-performing products.
Target uses threads to gauge interest on popular items in-store and online, then creates activity based on enthusiasm for those items.
