As an entrepreneur, a big part of your job is identifying problems and creating effective solutions. In this day and age, many business people are looking for apps for those solutions.
However, creating an app is not a simple task. It takes a lot of time, effort and money to build a successful app. Strategy and design should also be taken into consideration. People naturally need to be ready for your app.
The business of app development is risky. Out of every 10,000 apps, 9,999 are predicted to fall flat on their digital faces.
So, how can you (almost) guarantee that your app will succeed?
1. Determine if your app can actually solve the problem
Your first step is evaluating the realistic potential of your product. Find a problem within a specific industry and test your solution. Ask yourself what would the market benefit from your product?
Once you define a problem, make sure that your product can provide a solution. The reason most applications fail is that they do not offer solutions to a problem. Therefore, the user does not see any value in it.
2. Do your research to create a solution that will produce results
Next, validate the solution offered by your app. Research your problem to see if it is relevant enough. For example, how much is this problem? Is this a common problem? Is there an effective solution already?
Once you determine the relevance of the problem, find out how people want to solve the problem. You don’t come up with a solution Thought They want; You create a solution To know They want
Look for key details that will contribute to the solution. Reading on how other entrepreneurs have helped to deal with this problem. If you find a lot of contestants, don’t be disappointed. This proves that the problem is widely known and still needs a solution. Use this to your advantage and closely monitor your competitors’ strategies.
3. Find a solid, reliable development team
Finding a good development company is critical to the success of your app. You want your app to be a pleasant experience for all users. During a recent email exchange, Ken Vermil, founder and CEO of app development company Vermillion Sky, provided some important information. “When it comes to mobile app development, it’s not as easy as one might initially think,” Vermil wrote. “It’s important to keep in mind that you’re not just developing an app – you’re developing a business, you’re expanding your mission and you’re developing your future. So it’s important to find a solid development team that can help you Be invested in the ongoing success of the business. ”
Development companies devote every effort to creating apps that deliver real value to their customers and help attract potential customers – do your due diligence in finding the right one. Companies usually provide a portfolio of their work, so you can assess their credibility and determine if they are the right team for you.
4. Develop a strong marketing strategy
How you market your app will ultimately decide whether people hit the download button or not. For example, offering additional benefits may encourage people to download the app.
According to a case study, airline company KLM Airlines launched a campaign for three weeks, during which they gave free apps to those using their mobile booking engine. They saw a 17% increase in mobile site visits, generating 34% more bookings and 38% more mobile revenue.
Social media marketing is another strategy that has gained popularity in recent years. A case study conducted for HotelTightight shows how the company used social media to introduce potential users to the app. Promoting itself primarily through Facebook and Twitter, HotelTight saw a 326% growth rate and reached a cost-per-download of $ 0.20. His Facebook following jumped from 0 to 70,071 in just nine months.
What are you waiting for? Get your app there!
Now that you have all the ingredients to build an app, it’s time to get it out of there.
As of October 2020, the iOS App Store has 1.85 million apps available. Android users have even more options with 2.56 million available for download through the Google Play Store. So if you don’t see an immediate response after the release of your app, don’t worry. Keep in mind that this is a continuous process that will require some adjustments along the way.
The road to success is never easy. It takes a lot of time and effort to ensure the validity of your app. But if you follow our procedure, you can rest assured that your app will be found eventually.