Best Black Friday Ring Doorbell Deals 2021: What to Expect

One of the smoothest deal-hunters’ moves each year is to wait for Ring Doorbell Black Friday deals. The number of products on sale overall and the depth of the discounts is greater with Black Friday deals than any other annual sales event. Amazon is one of two Black Friday sales volume leaders (Hello, Walmart). Because Amazon owns the Ring brand of home security devices including several Video Doorbell models, it can cut the prices of Black Friday Ring Doorbell deals aggressively. Whether you are shopping video doorbell deals for your first device, ordering more units for additional doors, or planning to upgrade to the latest models, you’re almost guaranteed to score with Ring Doorbell Black Friday deals.

Best Black Friday Ring Doorbell deals we saw last year

Black Friday 2020 fell during the first year of the COVID-19 pandemic. The virus had an unexpected effects on the housing market and almost all products for the home including smart home devices and especially video doorbell and smart home security cameras. Last year’s Ring Doorbell Black Friday deals were aggressively priced despite the heavy demand.

Two of the most popular Black Friday Ring Doorbell deals in 2020 were the Ring Video Doorbell 2 and Ring Video Doorbell 3. During Black Friday those two models were discounted 35% and 30%, respectively. Both models had $200 list prices but Amazon offered the  Ring Video Doorbell 2 for $130 and the Ring Video Doorbell 3 for $140. Ring Doorbell Black Friday deals for other Ring Doorbell models available last year ranged from 10% to 20% in most cases, but at times you could also find significantly greater discounts on Ring Doorbell Black Friday deals for bundles  that included other products such as Echo Show 5 or Ring Alarm security systems.

Many retailers other than Amazon sell Ring products. We’ve observed over the years that individual Amazon owned-brand products such as Ring Doorbells and BOutdoor Security Cameras, for example, sell at the same price (or within one dollar) on Amazon and the other retailers who sell Ring products. Some Ring product bundles are also the same (or very close) on Amazon and with other merchants. However, we saw greater variation in bundles and also when retailers were selling renewed or refurbished products.

What Black Friday Ring Doorbell deals we expect to see this year

Black Friday Ring Doorbell deals this year will span the range of current models and we may see leftover inventory of earlier generations models. Ring currently sells seven video doorbell models, four wired versions and three battery-operated versions. Several  of the new models such as the Ring Video Doorbell 4 and the Ring Video Doorbell Pro 2 were newly introduced during 2021 and haven’t seen many discounts. The list prices of the current Ring Doorbell lineup range from $60 for the Ring Video Doorbell Wired to $350 for the Video Doorbell Elite.

We expect to see 25% to 35% Black Friday Ring Doorbell discounts on the current best-selling models such as the Ring Video Doorbell 3 and Ring Video Doorbell 4. The Ring Video Doorbell Lite rarely gets more than a 10% discount but that may change this year. Amazon may also get more aggressive with Black Friday Ring Doorbell deals for the Ring Video Doorbell Pro and Ring Video Doorbell Pro 2.

As in past years, we also expect Amazon will offer exceptional deals on Ring Doorbell Black Friday deals bundled with Ring Alarm systems, BCameras, Ring security lights, Echo Show devices, and more. Judging from past bundled Ring Doorbell Black Friday deals, we won’t be surprised to see discounts of 35% to 40%. If you’re thinking about starting small and adding on later, realize that you may save money if you buy a pre-configured smart home security device bundle among the Ring Doorbell Black Friday deals.

Should you buy a Ring Doorbell on Black Friday or Cyber Monday?

As we noted last year when we wrote about Ring Doorbell Black Friday deals, Amazon’s price cuts have usually stayed that same on specific deals during the entire Black Friday through Cyber Monday sales event. However, the catch is that even with Amazon’s vast, unsurpassed inventories, sometimes they run out of specific products due to massive demand or other factors.

You won’t find lower prices on Cyber Monday than during Black Friday for Ring products, so there’s no reason to wait for deeper price cuts because they’re not coming. If you decide to hold off to check out other deals before taking advantage of a Ring Doorbell Black Friday deal, the odds are generally in your favor that inventories will hold, but there are no guarantees.

Also, if Amazon starts to sell beyond current inventory, you may see an expected shipping date that extends several weeks or even months on the product page. We’ve found that Amazon is completely transparent about delayed shipment. However, if you’re jumping from page to page checking and cross-checking various products and prices, you might not notice an expected shipping date change and end up disappointed. You can always cancel the sale before it ships, but where’s the fun in that?

Black Friday Ring Doorbell deals FAQ

If you’re an old hand at configuring a smart home or working with Ring Doorbells, chances are all you need is to find the best prices and shipping times for the devices you need. On the other hand, if this is your first smart home configuration rodeo, we strongly advise reading the reviews on the various Ring Doorbell models. We included links  above to the reviews of most of the devices that will be included in Amazon’s Ring Doorbell Black Friday deals. You’ll also find comparison pieces to help decide which Ring Doorbell Black Friday deals will best meet you needs — other than just low prices.

Do Ring Doorbells go on sale on Black Friday?

Yes, indeed, you can expect Ring Doorbells to be on sale in the days leading up to Black Friday. Amazon will continue the to offer the same prices through Cyber Monday unless inventories run out and expected delivery dates are too far in the future.

You will most likely see Ring Doorbells advertised promiinently on merchants Black Friday web pages and in any print material. That’s due to Ring Video Doorbells’ high brand-recognition. So you’ll most likely see the most popular model Ring Doorbell Black Friday deals placed prominently. And, barring inventory sell-outs, the prices for Black Friday Ring Doorbell deals won’t likely vary that much between merchants. The model selections certain will vary and product bundles with other smart home security-focused devices such as smart displays, smart locks, and smart lights are likely to vary even more.

How much are Ring Doorbells on Black Friday?

Black Friday Ring Doorbell deals average about 25% to 35% on Black Friday. Overall the prices for single products will most likely be discounted no more than 40% and no less than 10%. Bundled deals with multiple comparable smart home security devices good have even heftier discounts.

Be very careful, by the way, of missing a planned Ring Doorbell Black Friday deal purchase because the clock ran out. The minute after the Black Friday and Cyber Monday sales end, you’ll see the prices go right back to full list price. Amazon takes deal prices very seriously. They generally give excellent deals, but they also protect the integrity of major sales events and don’t hold prices of deals after a sale ends. And after Black Friday and Cyber Monday, we may not see discounted Ring Doorbells until February and even then the discounts won’t be as deep as during Black Friday.

Should you wait until Black Friday to buy a Ring Doorbell?

As we get closer to Black Friday the question of waiting for the Black Friday Ring Doorbell deals becomes less of a factor than it would be on say, October 10. However, the if the question about waiting until Black Friday to buy a Ring Doorbell is only about price, then, yeah, you’ll probably pay less for Ring Doorbell Black Friday deals than you would before the sale.

One exception to the waiting to save more money response is if Amazon or other retailers advertise early Black Friday deals, such starting one or two weeks early with prices that the merchants claim are their actual Black Friday prices. In that case, if you trust the merchants, and especially if the discount approaches 30% to 35% or even more, then your best move is to buy ahead of the sale. You might argue that there’s no rush and the store or online retailer says the won’t drop the prices further, but you do risk inventory shortages. The Ring products are so well known and attract so much attention, that a merchant could sell out ahead of time and then you’d have to find the same deal elsewhere.

The most important answer to the buying before Black Friday question has to do with the buyer’s need and motivation. If you’re about to close up your summer home and want to install a Ring Doorbell for security so you can get alerts if anyone pushes the bell or approaches the entrance, it may not be worth the cash savings to wait for the Ring Doorbell Black Friday deals.

And if you have any other relatively urgent motivation to equip your home or other location with a Ring Doorbell, waiting for the sale may not be in your best interest.

If, on the other hand, you want to see what it’s like to install a Ring Video Doorbell at your home or if you want to configure your entire home with a complete array of multiple smart home security and convenience devices, then waiting for the Black Friday Ring Doorbell deals is less urgent. In the latter case, take the extra time during Black Friday sales to look for bundles that include multiple device types to help you save even more than you might buying individual products, even during Black Friday.

Who has the best Black Friday Ring Doorbell deals?

Amazon is not the only merchant that sells Ring products and will have Black Friday Ring Doorbell deals. A short list of the major merchants other than Amazon that sell Ring products and are certain to have Ring Doorbell Black Friday deals includes Best Buy, Target, Lowe’s home supplies, The Home Depot, Kohls, ABT Electronics, and Adorama. New Egg sells Ring devices but only refurbished or renewed models.

Hands down, Amazon has the best Black Friday Ring Doorbell deals, but it’s not just price. It’s a bit tricky and bears some explanation because you’ll see many of the same prices as on Amazon for Ring Doorbells on other merchant sites such as Best Buy. The differences have more to do with inventory range and depth plus shipping.

There are seven current Ring Doorbell models, four wired and for battery-operated. Ring also sells accessories such as solar chargers and doorbell chimes that work with Ring Doorbells. In addition, Amazon sells a wide range of Ring Doorbell bundles that include a Doorbell plus Ring security lights, Echo devices, smart locks, and Ring Alarm security systems in many configurations. No other merchant has Amazon’s range of Ring Doorbell products and bundles. Plus they ship very fast and have a laudable history of transparency when they know a product will ship weeks or even months later.

There is one situation where you might want to seek a Ring Doorbell deal from other merchants. When Amazon sells our or begins to note late delivery times for specific models, you may find better availability with quicker delivery at other retailers that sell Ring Doorbells. Also, if you want to go to a physical store such as Best Buy or Home Depot to see and physically handle the products, that, too would be a non-Amazon experience.

In a final note, planning to buy Ring Doorbell Black Friday deals online on Amazon rather than going to a brick-and-mortar retail location means less risk of exposure to the COVID-19 virus. We haven’t gotten beyond the threat of the the pandemic at this time. The COVID-19 infection risk level isn’t universal in the U.S., but if you live in an area where the rate of new infections is higher than average and especially if it’s increasing, the risks of shopping inside a store may far outweigh any gain.

Ring Doorbell deals you can shop today

If you can’t wait until Black Friday, there are some great Ring Doorbell deals you can shop today — we’ve rounded up some of the best below.

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