Attentive.ai snags $7M to boost automation in landscaping, construction services

Attentive.ai, a startup building vertical software for landscaping and construction services in the U.S., has raised $7 million in a new funding round as it looks to enhance its AI-led offerings and expand them to more businesses.

Led by Vertex Ventures Southeast Asia and India, the all-equity Series A round, which follows the earlier $5 million seed investment, also received participation from Attentive.ai’s existing investors: Peak XV’s Surge and InfoEdge Ventures. Additionally, Mumbai-based investment firm Tenacity Ventures has come on board this time through a secondary investment.

Landscaping and outdoor services primarily rely on manual measurements that involve labor and operational costs. Whether site measurement or paving maintenance, businesses spend hundreds of dollars and tens of hours before kicking off their projects to estimate the cost, appropriate material and time required. Inaccurate estimates also sometimes lead to overbidding and underbidding and impact revenue goals. As the real estate industry grows, landscaping and outdoor services companies look for tech-driven solutions to bring efficiencies and cut operational expenses. Enter Attentive.ai to address these needs using AI and computer vision.

Founded in April 2021 with a focus specifically on North America, the Delaware-based startup, which has an office in India’s Noida, offers an end-to-end business management platform with AI-based workflows to bring automation to landscaping and construction companies. The platform — already used by some major industry players, including Juniper, U.S. Lawns, Beary Landscaping, Greenscape, Nanak and East Coast Facilities, among others — helps companies save time and effectively bid for outdoor contracts using automated site measurements through Automeasure. The automation tool targets services such as landscape, paving and facilities maintenance and snow management.

Companies using Attentive.ai’s Automeasure can get measurements of properties — be they commercial, retail chains or housing societies — using a Google Maps-like interface from where they receive the estimates by searching for a particular property address and defining the lot boundary based on their requirements. Additionally, the tool allows users to manually upload blueprints in PDF so that the software can trace and determine the quantity of material required based on the site size and other parameters. The tool also lets companies transfer all their existing construction takeoffs. Furthermore, the startup provides a dedicated on-site assistance app, which can be installed on a mobile or tablet device, to help the operations team add notes to the sitemaps by geotagging site data, and lets the ground staff access real-time data while on the go.