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How to Write a Catchy Email Subject Line
Being able to write a great e-mail is helpful to any company’s future prospects. But getting a recipient to open the message if half of the battle. While e-mail verification software – for instance, correct.email – can help to ensure that the message is not being sent erroneously. Those who do not know how to write a catchy e-mail subject line place their correspondences at risk of being ignored. Read on for some useful tips on the topic!
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Using a Well Phrased Question
E-mail recipients are not likely to be swayed by the same old e-mail subject line, especially those that appear to be spam. However, by including a well worded question that speaks directly to their needs. You can greatly increase your click through rate. If you ask a question in the proper manner, your audience will have no chance but to open your message and find out more about what you have to offer them.
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Utilize a Referral
Let’s face it, a person is far more likely to engage with e-mails that were sent by someone that they are already acquainted with. Failing that, a message that is sent by a friend of a friend also has a better chance of being opened. If you are sending your e-mail because of a referral that was provided by the recipient’s friend or associate, be sure to mention that person by name in your subject line.
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Use Reverse Psychology
Cheeky forms of reverse psychology can work wonders when it comes to getting people to open your e-mails. While most senders focus on begging and pleading the recipients to take them seriously. You can turn this stereotype on its ear by telling the person you are sending the e-mail not to open it. A “DO NOT OPEN” subject line triggers the part of our brain. That becomes more curious when we are told not to do something.
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Offer Help
To keep recipients from thinking that you are merely trying to get something from them, it is important to offer help in your subject line. In a world where consumers are constantly being bombarded with offers and advertisements, positioning yourself as a company that is here to help is pivotal. A client is far more likely to open an e-mail when there is potentially something in it for them. As opposed to an e-mail that is merely trying to sell them something.
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Make a Numbered List
Numbered list posts tend to be some of the most commonly read on the Internet. Those who wish to experience the same success with their e-mail marketing lists should adhere to this technique. Inserting numbers into your subject line is a helpful way to drive interest in your e-mail and make sure that it gets opened. Good luck with your strategy!