Gail Gadot starred as Wonder Woman in “Wonder Woman 1984”.
Warner Bros. is removing a page from Universal’s theater playbook. On Wednesday, HBO Max announced that “Wonder Woman 1984” will arrive on its streaming service on December 25, the same day it hits theaters.
The move reaches record heights as a case of coronovirus in the US and studios worry that audiences won’t flock to theaters, even for new titles.
“As we navigate these unprecedented times, we must be innovative in moving our businesses to serve our fans,” said Ann Sarnoff, chairman and CEO of WarnerMedia Studios and Networks Group. “… we know that a lot of consumers can’t go back to the movies because of the epidemic, so we also want to give them the option to watch Wonder Woman 1984. Via our HBO Max platform. “
Movie theater chains have been sparked by Coronovirus. The shutdown damaged the bottom line during the first six months of the epidemic and during the last three months, theaters have struggled to lure filmmakers away from their couches. Much of their trouble stems from the lack of new blockbuster features.
Most studios have opted to pursue their films for a time in the theatrical calendar where it is expected that coronovirus cases stems.
The decision to place “Wonder Woman 1984” on the 2020 calendar will allow the theater chain to profit from ticket sales and HBO Max to sign-up subscribers.
The first “Wonder Woman” film opened to $ 100 million domestically and grossed over $ 820 million at the global box office. Those financial benefits will not be repeated during its debut in the sequel, but its presence in theaters is a boon for cinema owners, who desperately seek out new material to generate cash.
Movie theater chains have warned big and small that they need new material to stay open. Without titles such as “Wonder Woman 1984”, many would be forced to reorganize their finances and file for bankruptcy to stay away.