Wired Next Fest, the largest free participation event in Italy dedicated to innovation, carried out in collaboration with Audi, has changed its skin, transforming itself into an on-line and on-site festival lasting 4 months, from 4 June to 11 October.
On June 18, the second digital appointment was held with a day dedicated to sustainability which recorded over 96k video views between the site and social networks, reaching 910k impressions and 820k social reach.
The day of the Wired Next Fest, scheduled for next July 9, is entirely dedicated to open innovation, the third of the six on-line events that characterize this year’s edition, pending the two on-site days on the bill on the 10th and October 11 in Milan.
Open innovation is one of the ways in which innovation is declined. An expression that arises within the start-up ecosystem and indicates a model for generating innovation for which companies, but not only, can and must use both external and internal sources to encourage the generation process of new ideas.
Wired Next Fest
On the stage of the Wired Next Fest, open innovation will become one of the keys to tell what the world will be like after the Covid-19 pandemic. Behind this choice the conviction that only multidisciplinarity, a collaborative approach that knows how to combine varied and even distant experiences, is the key that can generate authentic innovation.
From 13:30 to 19:00, innovators, experts and opinion leaders of national and international importance will alternate on the Wired channels, figures who have made multidisciplinarity the beacon of their activity, on a day dedicated to the story of how only through a collaborative and open approach it is possible to generate authentic innovation.
A day to analyze, compare and share experiences, tools and solutions from which to start again and which focus attention on responsible innovation and the issue of digital transformation as an opportunity to respond to the social, economic and cultural changes taking place .
Among the guests:
The Nobel Prize Muhammad Yunus, economist and banker, who became famous all over the world for his revolutionary micro-credit system;
The father of open innovation Henry Chesbrough, economist, professor and executive director of the Garwood Center for Corporate Innovation at the Haas School of Business of the University of California, Berkeley;
Elsa Fornero, professor of Economics at the University of Turin, scientific coordinator of the CeRP-Center for Research on Pensions and Welfare Policies of the Collegio Carlo Alberto and Minister of Labor and Social Policies with responsibility for Equal Opportunities in the Monti government (2011-2013);
Claudia Vassena, Head of Digital Channels of UniCredit;
Riccardo Zacconi, co-founder and president of King.com, the company that invented Candy Crush Saga, the most popular game on smartphones in the past fifteen years;
Mario Boselli, president of the Italy-China Foundation;
Francesca Gaudino, Partner Information technology & Data protection of Baker McKenzie Italia;
Evan Greer, US transgender punk musician activist and campaign director of Fight For the Future;
Paolo Stella, influencer, actor and writer;
Marco Gay, CEO of Digital Magics and president of Anitec-Assinform;
Pierpaolo Gambini, Product & Technology Innovation manager of Leonardo; the artist and curator Francesco Vezzoli;
Francesca Giulia Tavanti, Program Leader of Art of the Istituto Marangoni Firenze;
Alessandro Tommasi, co-founder & CEO at Will Media; the TV reporter Barbara Serra, authoritative voice on international politics and new socio-cultural dynamics and face of the evening news for Al Jazeera English in London;
Alessandro Piccioni, Head of Strategy & Innovation of Nexi;
Massimo Folador, ethics expert and professor of Business Ethics and sustainable development at LIUC University;
Giada Messetti, sinologist, television author and writer who recently published “In the head of the dragon. Identity and ambitions of the new China “(Mondadori, 2020);
Sara “Kurolily” Stefanizzi, Twitch gamer and variety streamer, as well as host of the “House of Esports” broadcast linked to the world of competitive gaming broadcast on DMAX;
Giorgio “Pow3r” Calandrelli, the most famous tricolor gamer and icon of the “Fortnite generation”.
The appointment will be transmitted and disseminated on Wired.it, on Next.Wired.it, the Wired portal dedicated to its events, and on the social channels of Wired Italia.
As with the previous ten editions, this year Audi also supports the event with which it shares the drive for continuous innovation and the commitment to improve the future by applying the technological avant-garde to serve the community.
On this occasion, Audi will talk about the A-Head project that looks towards progress with the new Audi A3 Sportback.
The Wired Next Fest is also made possible thanks to the support of some partners:
Mobile Partner: Huawei;
Main Partner: E-Distribution, Mastercard, Nexi, UniCredit, Vodafone;
Educational Partner: Istituto Marangoni Firenze;
Technical Partner: Sts
Production: Plan B
AIRC Foundation is a content partner of the Wired Next Fest.