There are many compelling reasons why insurance agency websites should switch to SSL, including security, encryption and reliability. Google is making a big push to move all websites over SSL and has said that as of October 2017, “Passwords and credit cards aren’t the only types of data that should be private. Any type of data that users type on websites it shouldn’t be accessible to others on the network, so starting with version 62 Chrome will show the “Not secure” warning when users type data into HTTP sites. In the end, we plan to show the “Not secure” warning for all HTTP pages, even outside of Incognito mode. ”
What is SSL and why is it secure?
When you access a website, you may see a domain name that starts with http: sites that start with http: are not SSL sites. All SSL sites begin with https:. SSL stands for Secure Sockets Layer, which is actually the standard used to establish an encrypted link between a web server and a browser. The SSL connection ensures that all data communicated between a web server and a browser remains private.
In other words, SSL keeps information sent over the Internet safe and private, allowing only the intended recipient to receive it in an understandable format. Many people don’t realize that the information they send over the Internet is passed from one computer to another before it finally arrives at the selected destination server. This means that one of those computers, which are communicating your information in this chain, can intercept important information such as usernames, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable for everyone except for the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.
SSL provides authentication in addition to encryption. As mentioned above, the information will typically be transmitted through a series of computers. A good example of this could be a quote form, which could contain confidential information about potential insurance customers. Each of these temporary computers could potentially pretend to be the final destination website and hijack confidential information. This security issue is countered by using a public key infrastructure (PKI) and obtaining an SSL certificate from an authorized SSL provider. SSL certificates are provided to verified entities such as your insurance agency, for example, after passing several identity checks to prove that they can be trusted. Insurance agencies wishing to accept credit card payments will need to use SSL for their sites.
Browser warnings and visual clues
Major web browsers such as Chrome, Mozilla, Safari and Edge now provide indicators to help users determine if an insurance website is safe. The site with SSL indicates that the site is secure in the upper left corner using the secure word or offering visual clues. For example, the word “Safe” or a padlock or other icon indicator may appear. Conversely, a site that is not SSL, may contain a warning icon or otherwise indicate that your site is not secure, warning users that they should not send sensitive information through your website.
It is only a matter of time before all insurance agencies and brokers are required to move their sites over SSL. SSL certificates are not expensive, they usually cost between $ 50 and $ 70 per year depending on the hosting provider and many offer multi-year discounts. Our recommendation is that insurance agencies that have yet to convert to SSL should do so immediately. SSL certificates will help protect your agency, your customers, your potential customers and your confidential data. Agencies that need assistance updating the insurance agency website or converting to SSL can contact a marketing agency of a competent insurance agency.