Email Marketing List: With the dominance of social media marketing, sending traditional, plain text emails can seem old-fashioned. However, this could not be further from the truth. In fact, when it comes to bringing in new customers and keeping old people busy and profitable – email marketing is more powerful than ever.
Even though new technology comes up every day, email lists are still one of the best ways to generate leads, build awareness, make sales, and increase conversions. Ignore email as part of your digital marketing strategy, and you will be missing out on a ton of potential business opportunities.
In an era where big tech companies are censoring content every day, and businesses cannot do anything about it, creating an email list is not just a marketing accessory but a necessity.
There are six compelling reasons here.
1. You own the list
Unlike Facebook, Instagram, LinkedIn or any other social medium, your email list is yours, and no one can take it from you. This is the first and most important reason that email list is better than any social media.
In other words, you do not depend on algorithms that limit your reach. With email, you are in complete control of your content, and you decide how often to email and what to say without fear of being censored or taken down.
Obviously, social media can help build trust and credibility – but only if it actually reaches people. According to Hootsuite, on average, only 5.5 percent of social media followers actually see your content due to algorithm changes, machine decisions, and a ton of other factors beyond your control.
Your email list is under your control, and emails theoretically reach everyone. This is your job to convince your audience with compelling subject lines. Keep in mind that pure curated lists will often yield open rates of 10 percent and above, which makes email at least twice as effective as social media.
2. Email marketing brings the greatest return on investment (ROI)
For more than 10 years in a row, email marketing has been generating huge returns. According to the DMA, in 2020, the return on investment from email marketing campaigns can be as huge as 4,200 percent. In other words, for every $ 1 spent on email marketing, the average return is $ 42.
This means that email lists are one of the cheapest yet profitable ways to reach your audience. If you do it right, you can expect returns. Here’s how you can calculate the ROI of your email marketing campaigns:
Suppose you pay $ 300 / month for your email service provider (ESP). This is equivalent to $ 3,600 per year. You also have a marketer who takes care of email campaigns. He spends 10 hours per week at a rate of $ 25 / hour. It is $ 13,000 per year.
Your email marketing spend is $ 3,600 + $ 13,000 = $ 16,600 total cost.
If the revenue per lead is $ 150, and your email campaigns bring 500 leads per year, then the total revenue becomes $ 75,000.
Now you can calculate your ROI using the formula (revenue-expenditure) / expenses: ($ 75,000- $ 16,600) / $ 16,600 = 351.8 percent.
Related: 5 Ways to Earn a Better ROI with Your Email Marketing Campaigns
3. Regular email is the best way to establish your credibility and build rapport
People like to buy from people. And they like to buy from people they know, like and believe. In fact, someone you already know has six times more to buy from you. Email is direct, which makes it more personal than any social media.
The best place to build trust is through your welcome email. Most marketers do not place enough importance on a welcome email or skip it altogether. However, you have only one shot that has performed well before, and if you want a engaged reader you should do it well.
A good welcome email usually includes:
- How often would you email them
- What they can expect from your email
- A personal story, with social proof, to show that you are an authority in your field
- Information about how to add you as a whitelist or contact, so all your emails come in their primary inbox rather than in a promotional or spam folder.
Don’t forget – the purpose of your email is not to sell but to inform. With every newspaper you send, you should educate your audience about your area of expertise while building trust at the same time.
Related: 10 tips for writing emails that will give you tangible results
4. Emails Keep You Top
More than 3.9 billion people use email daily, and this number is expected to increase to 4.3 billion by 2023. 90 percent of these users check their email at least daily.
In other words, regularly emailing your list puts you at the top and makes you an expert in your field. Your job as an entrepreneur is to come up with occasional emails that interest your readers, provide valuable insights and keep them engaged.
5. Your email list is one of the best ways to generate leads and make sales
According to a report by the Content Marketing Institute, businesses mostly email to maintain lead generation (85 percent), sales (84 percent), nurturing leads (78 percent), brand awareness (77 percent) and customers (74 percent) Let’s use.
The savvy marketers use social media to build engagement and the drive leads to their email lists. The real “sell” begins when you nurture leads with value-driven email campaigns. The best way to nurture these leads is relevant to them and their specific industry needs.
Email list is better than any social media because of this next and final reason.
Related: 5 Tips for Better Email Marketing Performance
6. You can segment and personalize your list
“Be relevant or delete. ”
Unlike social media, both personalization and segmentation of your list are 100 percent possible. And they are easy to do.
In fact, nothing improves your email marketing efforts more than personalization. By fragmenting and personalizing your list, you make your readers feel special because they get the feeling you wrote in the email Specially for them.
According to Campaign Monitor, personalizing your email’s subject lines makes them 26 percent more likely to open, and marketers who create fragmented email campaigns see a 760 percent increase in revenue.
In other words, the fastest path to greater revenue is relevance. To get the most out of your email list, make sure you deliver the right message to the right person at the right time.
Email marketing is still king
Your goal as an entrepreneur is to grow your business. The best way to do this is to use an email list rather than relying on social media’s constantly changing rules and algorithms. Instead of focusing your energy on effective marketing campaigns, prioritize them and you will see generous returns.