How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers).
Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram.
How Often Should A Business Post On Instagram
During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the ideal number of posts for businesses to make to succeed on the app. He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day.
A recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers.
Overall, 80% of marketers post to their feeds in their roles. When they do post,
- 45% post multiple times per week,
- 23% post multiple times per day,
- 23% post once per day.
The survey also asked marketers how often they post Stories, and 43% post stories multiple times per week, 23% post multiple times a day, and 23% post daily. Marketers also say the ideal number of Stories to have up at once is 4 – 9.
How To Know the Best Posting Frequency for Instagram
Experiment with a posting schedule and use your insights and analytics to see what works and what doesn’t. Once you’ve figured out the perfect number of posts, you can stick to it week by week by scheduling your content.