Add A PDF To Your Website – Undoubtedly, PDF is the most popular online format. Besides the ease of creation, most apps allow your current file as a PDF. You can rearrange pages, add shapes and arrows, not to mention insert text blocks and images. If you want, you can upload a PDF onto your website. But why would you want to do that? Well, you can convert long guides and tutorials into PDF files. You’ll then have exclusive content for website visitors. Even better, you can build an email list. Provided that the receiver’s email service or open-source desktop program supports images, they will get a good view of the PDF file when they open the email.
At times, you’ll want to add a PDF to your site. It can be an infographic to help you get the right message across or a client satisfaction survey. Either way, there are certain rules you have to follow when it comes down to including a PDF document on your web page. If you’re curious to find out more, please continue reading. Discover how to preserve the PDF design and maintain the integrity of the site.
How To Create A Web-Ready PDF
Before posting a PDF file onto your website, you have to make sure that it meets web standards and accessibility requirements. To design a good, web-ready PDF, make sure to follow these steps:
Reduce The Size of Your PDF
A PDF file can be too big, especially if it contains images and out-of-the-ordinary fonts. Just because a PDF is similar to any other document, that doesn’t necessarily mean that you should follow the same rules. When creating a PDF file for website visitors, make it small. It shouldn’t be hundreds of megabytes large unless absolutely necessary. In this respect, your document should have no more than 30-40 kb. It will help your SEO efforts, as anything that enhances user experience is highly appreciated by Google and, of course, your target audience.
It’s recommended not to use Adobe Acrobat to edit the text in a PDF document. The good news is that we live in a world of excellent alternatives. PDFChef is a surprisingly feature-rich PDF editor that is a fantastic solution for quick tasks. Just to be clear, you’re able to transform a variety of file types, from Microsoft Office formats to HTML. Getting back on topic, most browsers require you to download the PDF so as to enable view, so a file that’s very big will take a lot of time to download.
Optimize Images for The Web
Image optimization is the process by which you save and deliver images in the smallest possible size without reducing the overall quality. Just like web pages, PDF files contain images that need to be optimized. The process might seem complex, but it’s actually straightforward. Large, under-optimized images slow down site speed and drive people away from your online platform. Thus, if you want to attract people using images, take the time to customize them. Make sure they look flawless on both desktop and mobile.
These are the elements you need to pay attention to:
- Image file size
- Compression level
- Image height and width
Keep in mind that, if you don’t optimize the images, the PDF will be larger in size and, obviously, much slower to download. Get the most value out of your site storage and avoid the bandwidth limit. If you’d like to show off complex colors and shading, JPEG is the most suitable choice. The aim is to optimize images without losing quality.
Practice Good Web Writing
Capturing website visitors’ interest can be difficult. That’s because people spend only a couple of seconds on a web page before deciding what to do next. If you want to beat the odds, practice good web writing. So what if the content is in a PDF? The rules of web writing still apply. Make the document easy to digest. Use simple language to help people find what they’re looking for faster. Also, it must be actionable, findable, and shareable. Some Internet users will want to save the document to paper and read it later.
Web writing needs to be shorter than other kinds of writing. People rarely read web pages word for word. Instead, they scan information. Always use subheadings, lists, and pay attention to the font size. Make the font larger. It reads more comfortably. Typography is a design element on its own and big, bold typefaces are preferable. Adopt a larger body text at around 20 pixels. Think about asking someone close to you to read the PDF before you upload it onto the Internet. Perhaps the font isn’t big enough. Minimize the time people waste on the site by keeping content easy to scan.
Add Your PDF To Your Website
The only thing left to do is to upload the PDF to your web hosting environment. If you use a CMS like WordPress, it’s easy because the site has built-in functionality. You simply drag and drop the document or click the Select Files button to kickstart the uploading process. If you have several PDF files, it’s a good idea to keep them in a separate directory from the HTML files. Create a folder named “Documents”. It’s a common practice, in case you didn’t know. Depending on the folder where you save the files, the hyperlink can look different.
Prior to uploading the PDF to your site, make sure that it works as it should. If you don’t follow web hosting rules, your online platform can get shut down. Don’t worry because you have the liberty to change your service provider. Equally, it’s possible to upgrade your plan, which will allow greater pieces of data. When the PDF file is in place, you can just link to it. Add an anchor text and create the file path. To see if the link actually works, copy the file path and test the link yourself in the browser. It’s a handy way to get a quick overview of your link pathways.