What is BlackoutTuesday: the protest on social media

The shocking death of 46-year-old African American George Floyd in Minneapolis on May 25 sparked protests around the world. In the United States, people are calling for an end to police brutality after the video in which white policeman Derek Chauvin presses his knee against Floyd’s neck that says, “I can’t breathe,” went viral.

On June 2 the music industry asked for a day of silence for Floyd, for the countless other victims of police brutality and racial injustice and for the Black Lives Matter movement. Thousands of people silently joined the protest by posting a black square on social media to celebrate the #BlackoutTueday in a global solidarity initiative.

Organized by several music labels – including Warner Music Group, Sony / ATV, Universal Music, Motown, Capitol Records, the British label Dirty Hit, Shady Records by Eminem – with the hashtag #TheShowMustBePaused, the BlackoutTuesday saw the participation of artists like Ariana Grande and Rihanna. Moreover, Spotify added eight minutes and 46 seconds of silence to some playlists and podcasts selected in homage to Floyd.

In these days, Rihanna he spoke of his feelings about the protests taking place all over the world: “In the last few days, the devastation, anger, sadness that I have experienced have been overwhelming,” he wrote on Instagram. Beyoncé he also invited his fans to sign a petition to ask for justice for Floyd. “We have all witnessed his murder in broad daylight … We are in pieces and disgusted,” he said in a video he posted on Instagram.

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