Hans-Peter Wilde is a multi-billionaire. And like any respected multi-billionaire, Hans-Peter owns a very amazing yacht. Hans-Peter’s super-yacht is called “Go”. The Go is a unique yacht for many reasons. Firstly, it is mostly painted in an eye catching turquoise blue color. You don’t often see this happen. Second, the 250-foot yacht has an array of incredible onboard features. Go also has an onboard helipad, swimming pool, steam room, gym … and a hospital. If you need to make a quick beer run, a 40-foot section of the side of the boat opens like a garage door to launch a 32-foot mini version of the Go called a “limousine”. The mini yacht is also turquoise. Estimated Cost of Construction? $ 100 million.
Launched in 2018, Hans-Peter puts it primarily in the Caribbean … where I hope he also holds a strong insurance policy!
On the morning of February 24, Tom Polo (or at least, which is his YouTube username) at Sint Maarten Yacht Club on the island of St. Martin was serving a beautiful breakfast (eggs according to his YouTube description). As Tom took in the gorgeous crystal clear waters of Simpson Bay, it happened:
According to Tom’s YouTube description, it was actually a few minutes to seconds, Go crashed into the pier and dock of the yacht club. The ferry’s computer system apparently has a malfunction, sending automatic navigation into hover mode.
Here is another scene of the accident from a different angle:
Another cruel angle:
Fortunately, even though Hans-Peter Wilde is not fully insured, with net worth $ 3 billion I am sure she can cover all the damage caused by her Leela yacht.
How did Hans-Peter Wild make his fortune?
I’m glad you asked because it’s a really interesting story.
In 1931, a decade before he was born, Hans-Peter’s father Rudolf Wilde founded a natural food ingredients company that he initially named Zik-Zack Werk. After a few years of operations, he renamed the business WILD and operated in Heidelberg, Germany. WILD found early success in building materials for nonalcoholic natural beverages. Rasa, basically.
WILD soon specializes in the manufacture of materials that are used by other companies to make everything from ice cream to drinks. WILD was like a drop-shipper for other brands.
In the mid-1960s, WILD invented an innovative system where beverage liquids could be injected directly into horrible small plastic pouches by assembly line machines. This made mass manufacturing increasingly easy.
In 1967 WILD – one of the largest natural ingredient companies in the world so far – decided to jump into the business of building its own beverage brand. Apparently, whatever they came up with would be injected into the company’s awesome little plastic pouch.
After two years of product research and testing, in 1969 the company was satisfied with a set of ingredients for its new fruit drink brand. When prospective brand names are considered, a long-forgotten illustrious marketing man imagines a drink on a sunny day while relaxing on an Italian island. Harnessed in that spirit, they landed on the name Capri Son. “Son” is the German word for sun. So maybe you can find this brand…
When WILD was making what would arguably become the biggest drink of all time, Hans-Peter was not really working for the family business. He eventually earned an undergraduate degree, a law degree, a business degree, and a PhD, before eventually joining WILD in 1974. He then spent four years working in the shipping department of a company called Diersch & Schröder.
Hans-Peter landed at WILD in 1974 with the clear goal of turning Capri Sun into a global brand.
It took nearly twenty years, but he achieved that goal by Hans-Peter. By 1991 Capri Sun was the market leader in Europe for non-alcoholic natural drinks.
In 1994, Capri officially became the market leader in the US for the first time.
Hans-Peter took over as president and CEO of Wilde on his father’s death in 1995. The company’s global dominance continued for the next two decades.
In July 2014, American multinational food processing company Archer-Daniels-Midland acquired Wild Flavor GmbH $ 3 billion, In an all-cash deal.
Hans-Peter earned $ 2 billion from sales. The remaining $ 1 billion went to his mother and some siblings.
A brand that did not come with sales to ADM? Capri Sun
A few years ago, Capri Sun roamed as an independent company. Today Hans-Peter is privately 100% owner of Capri Sun through its Swiss-based Capri Sun Group Holding. However, technically, the company is somewhat of a licensing firm. For example, Capri Sun is distributed exclusively in North America in partnership with Kraft Heinz. In most of Europe, the beverage is distributed by Coca-Cola. In Mexico, Mondelez. In Japan, the Agaki Group. etc.
So there you have it. Today you learned that Capri Sun earned enough money to own a turquoise yacht with a helipad. He also owns a professional rugby team. But more importantly, they own a $ 100 million yacht that I think is stocked with an obscure amount of capri n.
Oh and one more thing – I had an idea for Hans-Peter:
If the bottom compartments of the “go” are filled with water, I suggest sucking it down by sticking a huge straw downwards. Definitely more efficient trying to suck it out over the top.