The Vanity Fair issue published on newsstands on July 1st is a tale of the world of musical entertainment, from the artists to all the operators involved in the creation and realization of live music.
With #atuttovolume Vanity Fair, in this moment of difficulty, it becomes more than ever a vehicle of emotions, messages of unity and energy for rebirth, celebrating the project with a special performance.
Alessandra Amoroso, Biagio Antonacci, Brunori SAS, Diodato, Elisa, Tiziano Ferro, J-Ax, Achille Lauro, Levante, Mahmood, Fiorella Mannoia, Emma Marrone, Gianna Nannini, Nek, Tommaso Paradiso, Max Pezzali and Zucchero gave a special contribution for the first big digital Vanity Fair event that was held on July 6 on VanityFair.it.
The platform dedicated to the event atuttovolume. vanityfair.it saw the access of over 500K people. From the social profiles of Vanity Fair, the launches related to the event reached over 2.5 MIO Impressions and 2.3 MIO Reach.
Malcom Pagani and Simone Marchetti
At a time when the vast majority of live concerts have been postponed for a year, Vanity Fair has brought attention back to the world of music with special performances. It was the first step, the trailer, of “From Verona Let’s turn on the Music”, a series of great events that will be held in Verona on 2, 5, and 6 September.
The event, created in collaboration with Friends & Partners, Live Nation Italia, and Vivo Concerti, was made possible thanks to the support of some partners who, like Vanity Fair, believe in the value of music:
Audi binds once again to the events of Vanity Fair as an automotive partner. The house of the four rings over time has consolidated an ever stronger link with the world of music by promoting some of the major Italian festivals.
With the partnership with Vanity Fair, Vodafone Italia confirms its support for initiatives related to the world of music: music and connectivity to bring people together and be together, even from a distance.
Xiaomi, who with the Mi 10 family has brought three new champions of the 5G era to Italy, supports Full Volume Vanity Fair to promote and popularize the concept of “pop technology” that guides the brand’s philosophy: innovation for all.
To believe in the value of music also Zalando, the leading European online platform for fashion and lifestyle unique in inspiration, innovation and interaction.
Official hashtag: #atuttovolume