As small business owners think of 2020, the phrase “necessity is the mother of newness” must be right, along with pain, sweat and fear.
There is no question that the impact of the epidemic has become increasingly difficult for small businesses. Pants-of-the-pants creativity and innovation helped propel these businesses even in the darkest times of an unpredictable market. Taking advantage of the same drive to increase efficiency and serve customers where they are going to do electricity business in 2021 and beyond.
Digital trends were gaining momentum during the few months before the epidemic of consumer behavior advanced years. In a survey we collaborated with Deloitte to see how small businesses have changed their digital strategies since the COVID-19 pandemic began, with four out of five owners stating they use digital tools going forward Let’s hope to increase.
Here are some ideas on how this change will continue in 2021, and how you can benefit your business:
Epidemic Shift May Be A Permanent Change For The Better
Certainly, after flashing your websites, getting creative with social content, embracing new e-commerce options, and placing online orders or pick-up pickups, can return some businesses that once ‘business always Was like, as we move deeper into the new normal of 2021. Do not do that business. Instead, be a business that is permanently promoted for the better.
And it’s not just about digital. In Columbus, Ohio, gluten-free bakery owners Wendy and Letha Pugh say the epidemic prompted them to structure their businesses on an ongoing basis. They have created a bodaga-like feeling for their shop by increasing the wine offering and other selections at Bake Me Happy, and they say they are taking a lot of swag on social media as people have increased their screen time (A trend we expect to stick around).
Take advantage of advances in automation to build your brand and inspire your creative
You may not realize it, but automation has made our daily life so much easier. Just think about how Netflix helps you find shows and movies, or how an app on your phone can help you control various ‘smart devices’ in your home. This feature we find in our daily lives and should be applied to your business as well. The science of artificial intelligence and machine learning has become so advanced that new things are possible for small business operations – and all this is behind the scenes. For example, automation takes the guesswork out of creating effective advertisements. You can answer some simple questions about your business and your goals and easily create a customized marketing plan to take your reach and revenue to the next level.
Dion Mahaffey, owner of Culture Greetings, a software developer by trade, noted the lack of representation in the greeting card industry and helped fill the gap with the greeting card line, which focused imagery all around and enhanced the voices of the Black and LatinX community is. He reminds customers through important holidays and time messengers, like birthdays or anniversaries. So far this year, she says that sales are growing by more than 150 percent.
These types of automation tools can also apply to your advertising creative online. Have you ever seen your children make a video in their smartphone without a flat? You can have a creative wizard tool with options such as dynamic creative ads, which require you to upload the core components of the ad, and then automation works hard for you.
Show Yourself to Showcase Your Business
Whether you are extrovert or introvert, your own story is really the story of your business. Freses Branchiaux Candle Co., also known as FB Candle, is an award-winning artisan candle company owned by three outgoing young brothers who are the face of the brand. In San Francisco, Henry Hrug of the House of Coffee uses social media to tell the story of his family’s roots in coffee wasting. In pictures that populate your feed, you can practically smell the beans, which he sells to a growing international customer base.
Embrace your community
COVID prepared people for small businesses even further, and would endure. In Labadie, Missouri, Derek Loeffel’s Labadie General Store has been open for a few months and already has a waiting list of local vendors who want a spot in the store. Loeffel, a full-time police officer who began working for his retirement, was a co-owner with his wife and brother. Starting a store during an epidemic prompted them to do regular virtual tours spotlighting with individual vendors, online sales, curbside pickup and shipping. Our most recent survey about consumer buying patterns during the epidemic shows strong connections consumers make: about three-quarters of people who started a new purchase said that one of those new businesses was small business.
2021 and beyond Main Street 2.0
The main streets grew up with many of us, the storefront attracted us to showcase products and sell us goods. The new Main Street 2.0 puts the customer at the center, and how you reach that customer fits around that center. It is about the physical location (if you have one) integrated with your online presence and how you approach and serve customers in a multifaceted manner. The future is about retaining and understanding your customers, who have been loyal to you for a reason. If 2020 has taught us anything, it is that we cannot predict the future. By adopting these trends, however, your business will definitely be better for it.