Top International Fashion News of the Week | 27.06.21

Ralph Lauren Launches VR Club 'Ralph's Club'

The collaboration between Travis Scott and Dior is here, and RuPaul is launching a Pride capsule collection with Balenciaga. Stay up to date with the best international fashion news of the week.

Saint Laurent presents FW21 with James Brown Tribute

Saint Laurent presents the Men’s FW 2021 collection – Night Train – with a “dynamic” dance to the 1952 song, “Lost Someone” by James Brown. The collection includes shiny knits, shirts, leather jackets and classic black garments. It is inspired by the 1950s and will be launched in stores in July. The campaign was helmed by Jean-Paul Goude and begins with a model whistling, followed by a series of models dancing to Brown’s classic. Goude choreographed the video, which is described as “a frenetic but perfectly timed routine”.

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Ralph Lauren Launches ‘Ralph’s Club’ Virtual Reality Club

Ralph Lauren has unveiled its new fragrance and a VR club alongside it called Ralph’s Club. The scent features notes of lavender, clary sage, and Virginia cedarwood, and is the designer’s “greatest scent yet.” The campaign features Gigi Hadid, Luka Sabbat and Lucky Blue Smith, channeling the RTW 2019 collection. The virtual club launched with the fragrance gives users an exclusive behind-the-scenes look at the shoot. The club is interactive and features its NYC theme.

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Dior teams up with Travis Scott

Dior Men’s teams up with rapper Travis Scott for an exclusive collection. Pieces include suits with the brand’s signature tailoring, t-shirts, knitwear and accessories, with each item having a ’70s twist. “It’s a cultural phenomenon, and culture is something to which the younger generation wants to associate, especially when they’ve been away from it all,” said Kim Jones, Dior Men’s Creative Director. “It will be interesting to see how many young children wear costumes now after this, because [Travis is] a big influence. I don’t like to do things for the hype, I like to do things to excite the consumer. »

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Louis Vuitton agrees to donate $380,000 to UNICEF

Louis Vuitton is pledging $380,000 to UNICEF alongside its menswear creative director Virgil Abloh as part of its ongoing partnership with the charity. This year, the label will participate in Generation Unlimited, an entrepreneurship program in Ghana, with Abloh leading a masterclass that will be streamed live on social platforms.

“A member of the Ghanaian Diaspora, Virgil Abloh is dedicated to making a personal contribution to help accelerate results for children and youth in Ghana,” the LV statement read. “A key ambition is to inspire African youth to develop creative projects, which connect African art and culture to global markets and create awareness of the black canon.” Currently, Louis Vuitton has raised over $14 million for UNICEF.

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RuPaul and Balenciaga collaborate on a Pride collection

Balenciaga celebrates Pride Month with a RuPaul collaboration. The world famous drag queen and reality show host, RuPaul’s Drag Race, the campaign stars sitting on the stairs wearing nothing but the t-shirt and fishnet tights. The collection is made up of cream and gray t-shirts, sweatshirts and hats. All feature RuPaul’s autograph and “Balenciaga Music Limited Edition Merch” in the typography above.

Other shots from the campaign include nightlife icon Suzanne Bartsch sprawled on the ground wearing a hoodie and thigh high boots. Balenciaga has reinforced its ongoing partnership with Apple Music by sharing a new playlist inspired by Pride Month. Creative director Demna Gvasalia curated the Balenciaga Playlist, which includes Sade, Barry Manilow and Radiohead. RuPaul’s favorites included Pride as Kylie Minogue, Madonna and ABBA.

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