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Top 12 Free and Paid Social Media Analytics Tools for 2022

When it comes to social media analytics, there are many different tools that one can use depending on their needs and budget. For businesses or organizations that want to track engagement metrics on a large scale, free tools like Google Analytics are a helpful option.

These tools allow users to track page views, unique visitors, and other important data points across a variety of different platforms. For individuals or smaller businesses looking for more specialized analytics support, paid tools like Sprout Social or Hootsuite offer more in-depth insights into things like audience demographics and message performance.

Ultimately, the right social media analytics tool depends on your specific goals and budget. With so many options available today, you are sure to find the right solution for your needs no matter what your situation may be.

So whether you are an individual looking for some general insights into your social media presence or an established business seeking detailed insights into your target audience, there is a tool out there for you!

Free and Paid Social Media Analytics Tools

As social media continues to grow in popularity, it becomes increasingly important for businesses to track and analyze their performance on various platforms. While there are many free tools available, paid tools often provide more comprehensive analytics.

In this post, we’ll take a look at the top twelve social media analytics and reporting tools for 2022. Whether you’re looking for a free or paid option, these tools will help you get the most out of your social media marketing efforts.

As the world of social media continues to evolve, so too do the tools available for analytics. In order to make informed decisions about your social media strategy, it is important to stay up-to-date on the latest trends and technologies.

Here is a look at some of the best free and paid social media analytics tools for 2022:

Hootsuite Insights:

Hootsuite Insights is a powerful tool that gives users access to detailed insights about their social media performance. The platform includes a wide range of features, including campaign tracking, competitor analysis, and detailed reporting. Best of all, Hootsuite Insights is free to use for up to three social media accounts.

As a business owner, it’s becoming increasingly important to track your social media performance. Hootsuite Insights is a powerful tool that gives users access to detailed insights about their social media performance.

The platform includes a wide range of features, including campaign tracking, competitor analysis, and detailed reporting. Best of all, Hootsuite Insights is free to use for up to three social media accounts.

With Hootsuite Insights, you’ll be able to track your progress, assess your competition, and ensure that your social media campaigns are successful. sign up for a free account today and start taking advantage of all that Hootsuite Insights has to offer.

Sprout Social:

Sprout Social is a comprehensive platform that offers a wide range of features for social media analytics. With Sprout Social, you can track content performance, analyze hashtag usage, and generate detailed reports.

The platform also offers a free trial for 14 days, so you can explore all of its features before deciding whether or not to commit to a paid subscription. Whether you’re a small business owner or a solopreneur, Sprout Social is an excellent option for social media analytics.

Buffer Analytics:

Buffer Analytics is one of the most powerful and versatile tools for social media marketing available today. Whether you’re a small business owner or a solopreneur, Buffer Analytics provides you with all the features you need to implement a successful social media strategy. For example, with its convenient scheduling functionality, you can easily plan out your posts in advance and engage your audience at optimal times.

In addition, Buffer Analytics offers detailed engagement reports that enable you to see exactly how your followers are interacting with your content. And if you are looking to grow or refine your Twitter following, the analytics feature lets you analyze the characteristics and behavior of your current followers, giving you valuable insights into how to optimize your approach moving forward.

Overall, Buffer Analytics is the perfect choice for anyone looking to get more out of their social media marketing efforts. So why not sign up today and start maximizing your results?

Why do You Need a Social Media Analytics Tool?

As a business owner, you know that social media is a powerful marketing tool. But are you using it to its full potential? A social media analytics tool can help you track your performance and identify areas where you can improve.

With a social media analytics tool, you can see which of your posts are getting the most engagement and adjust your content accordingly. You can also track your brand mentions and get real-time insights into how people are talking about you online. And if you’re running ads on social media, a social media analytics tool can help you track your ROI and optimize your campaigns for better results.

In short, a social media analytics tool is an essential part of any social media marketing strategy. If you’re not using one, you’re missing out on valuable data that could be used to improve your performance and grow your business.

How Can You Find a Social Media Analytics Tool that is the Right Fit?

There are many different social media analytics tools on the market today, making it difficult to choose the right one for your needs. To start, it’s important to consider what factors are most important to you when it comes to social media tracking and measurement.

Some tools offer more comprehensive data collection and analysis capabilities, while others may have more customizable reporting features or greater ease of use. Additionally, it can be helpful to do some initial research on which social platforms each tool supports, as this will impact the types of data you’ll be able to gather and analyze.

Ultimately, different social media monitoring and measurement tools will work better for different businesses or individuals depending on their individual goals and priorities. However, by doing your homework upfront and taking into account the key considerations listed above, you should be able to find a tool that is a perfect fit for your unique needs.

Built-In Free Social Media Analytics Tools

The modern landscape of social media can seem a bit overwhelming at times, with new tools and platforms popping up every day.

However, there are several great built-in free social media analytics tools that can be used to manage your online presence and gain valuable insights into your audience. One such tool is the Facebook Audience Insights feature, which allows you to see detailed information about your followers and track key metrics like age, interests, and gender.

Another useful tool is Twitter’s analytics platform, which gives you access to performance data on both individual Tweets as well as aggregate data on your account as a whole. Whether you’re looking for in-depth details on a particular social media post or just want to get an overall sense of how you’re doing on various platforms, these free tools will help you stay on top of things and get valuable insights into your target audience.

So if you’re looking to boost your effectiveness as a social media manager, be sure to take advantage of all the great tools that are freely available!

Facebook Insights

Facebook Insights is a powerful tool that allows businesses to track and analyze their engagement on the social media site. By using this tool, companies can gain valuable insights about their followers, including demographics, interests, and online behavior.

With this information in hand, businesses can develop more effective marketing strategies, adapt their content to better appeal to their target audience, and measure the effectiveness of their campaigns.

Whether you’re looking to grow your business or simply engage with your existing followers more effectively, Facebook Insights is an invaluable re that every company should take advantage of. So why not start putting it to work for you today?

Twitter Analytics

Twitter analytics is the process of analyzing tweets and Twitter users to gather information and insights about a particular brand or topic. This data can be used to improve marketing campaigns, understand customer sentiment, and track competitor activity.

Twitter analytics tools can provide insights about things like the best time to tweet, who is talking about a particular brand, and what kinds of content are most popular. By understanding this data, businesses can make better decisions about how to use Twitter to reach their target audiences.

Pinterest Analytics

Pinterest is one of the most popular social media platforms on the web, with millions of users creating and sharing content every day. As a result, understanding your performance on Pinterest can be an extremely valuable tool for driving traffic to your website or business. This is where Pinterest Analytics comes in.

With these powerful analytical tools, you can easily track activity on your account and see how users are engaging with your pins. You can also use this data to pinpoint areas for improvement and get insights into what your audience is interested in, allowing you to create even more compelling content in the future.

So if you’re looking to gain a competitive edge on Pinterest, it’s well worth taking advantage of Pinterest Analytics. Whether you’re a brand looking to boost engagement or a blogger seeking to grow your following, it’s a powerful tool that can help take your efforts to the next level.

Instagram Insights

Instagram Insights offers a range of data that can help businesses understand and improve their marketing efforts on the popular social media platform. With tools like estimated reach, impressions, and engagement rate, businesses can determine the effectiveness of their posts and identify areas for improvement.

Furthermore, Instagram Insights also allows users to filter this data by post type and follower demographics, giving businesses a more in-depth understanding of what is resonating with their target audience. Overall, Instagram Insights is a highly valuable re for businesses looking to better engage with their followers and grow their presence on the platform.

Youtube Analytics

Youtube Analytics is an essential tool for anyone who creates videos for the popular video sharing platform. With Youtube Analytics, you can access a wide range of data about your videos, including information about views and engagement, as well as insights into user behavior.

By monitoring this data, you can make strategic decisions about the content you create and how you promote it, in order to maximize your reach and improve your bottom line. Whether you are a seasoned veteran or a budding new creator, Youtube Analytics is definitely something that should be part of your toolkit!

LinkedIn Analytics

LinkedIn analytics is a powerful marketing tool that provides insights into how well your content is performing on the platform. With LinkedIn analytics, you can track engagement rates, impressions, and clicks. You can also see which posts are getting the most views and shares.

LinkedIn analytics also allows you to see which keywords and topics are most popular with your audience. This information can be used to refine your content strategy and make sure that your content is reaching its intended audience. In addition to providing valuable insights, LinkedIn analytics can also help you track your ROI and measure the success of your marketing campaigns.

Top Social Media Analytics Tools for 2022

  1. SocialPilot
  2. Agorapulse
  3. Social Status
  4. Google Analytics
  5. ShortStack
  6. Keyhole
  7. Hootsuite
  8. Rival IQ
  9. Sendible
  10. Mention
  11. Brand24
  12. SocialBakers


SocialPilot is one of the most popular social media management platforms on the market today. This powerful tool makes it easy to manage and schedule posts across a wide range of social media accounts, including Facebook, Twitter, Instagram, and many others. With SocialPilot, you can easily track follower growth and engagement metrics, as well as monitor comments and quickly respond to any questions or concerns from your followers.

Whether you are a business owner looking to more effectively engage with your customers or a social media enthusiast seeking more efficient ways to manage your accounts, SocialPilot is an essential tool for all types of users. So why not give it a try today? You won’t regret it!


Agorapulse is a powerful social media management tool that helps businesses grow their social media presence. With Agorapulse, businesses can schedule and publish content, track engagement, and measure results. The tool also provides detailed analytics and insights to help businesses improve their social media strategy.

In addition, Agorapulse offers a suite of tools to help businesses with tasks such as customer service, team collaboration, and CRM. With its all-in-one approach, Agorapulse is an essential tool for any business serious about growing its social media presence.

Social Status

Social status is the relative rank that an individual holds within a social group. Status allows members of a society to compare themselves to one another and evaluate their worth. There are two types of status: achieved status and ascribed status. Achieved status is based on merit and can be earned through personal accomplishment, while ascribed status is imposed by others and is not based on merit.

Many factors, such as race, gender, and age, can influence an individual’s social status. One’s social status can have important consequences, affecting one’s economic opportunities, level of education, and even physical health. Therefore, understanding social status is essential for understanding how societies function.

Google Analytics

Google Analytics is a powerful tool that can help website owners track and analyze their traffic. By understanding how visitors are interacting with their site, they can make informed decisions about how to improve their user experience.

Google Analytics offers a wealth of data, including pageviews, unique visitors, session duration, and bounce rate. This information can be used to identify which pages are performing well and which need improvement. In addition, website owners can use Google Analytics to track conversions and goal completion.

By understanding which channels are driving conversions, they can make sure that their marketing efforts are focused on the right audience. Overall, Google Analytics is a valuable tool for website owners who want to improve their traffic and conversions.


ShortStack is a powerful tool for building effective online marketing campaigns and optimizing your website for maximum ROI. With its easy-to-use features and intuitive interface, this platform makes it simple to create targeted ads, set up professional email campaigns, design and run promotional contests and giveaways, and more.

Whether you are new to digital marketing or an experienced professional, ShortStack has all the tools you need to grow your business online. So why wait? Unleash the power of ShortStack today!


A keyhole is a small hole, usually no larger than the diameter of a key, that is cut into a door or other piece of furniture. Keyholes are most commonly found on doors, where they provide a way to insert a key and unlock the door.

However, they can also be found on drawers, cabinets, and other pieces of furniture. In many cases, the keyhole is hidden behind a small panel or escutcheon. Keyholes can also be decorative, and are often found on antique furniture.

Some keyholes are works of art in themselves, with intricate designs that are both functional and aesthetic. Whether utilitarian or decorative, keyholes serve an important purpose in our homes and offices.


Hootsuite is a social media management platform that enables users to monitor and manage multiple social media accounts from one central location. It provides users with tools to help them track their brand mentions, measure their audience reach, and engage with their followers.

In addition, Hootsuite offers a variety of features to help users schedule and publish content, track analytics, and measure the performance of their social media campaigns. With its vast array of features and capabilities, Hootsuite is an essential tool for any business or individual looking to maximize their social media presence.

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