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Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona.  There are many factors of customer behavior you’ll … Read more

SEO Strategy: Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and … Read more

Scarcity Principle: If you took the same introduction to economics You’ll remember this key lesson from a class I struggled with in college: The law of supply and demand states that low supply and high demand of a product will generally increase its price. Why am I telling you about basic economic rules? Because the … Read more

The Certified Scrum Product Owner (CSPO) certification is a renowned qualification that empowers professionals to leverage Agile and Scrum methodologies effectively. Required in varied industrial sectors, this training prepares business owners and managers for the basics of product development and presentation. This essay delves into why one should opt for the CSPO certification, its benefits, … Read more

The Integrated Program in Management (IPMAT) entrance exam is a highly competitive test that opens the doors to some of the most prestigious business schools in India, including the Indian Institutes of Management (IIMs). Preparing for the IPMAT can be a challenging journey, and many aspiring candidates seek the assistance of these coaching programs. In … Read more

Businesses heavily rely on many types of analysis to make smart decisions in today’s data-driven world. Business and data analysis are two pivotal fields that frequently overlap and need to be explained. While both are necessary for a company to succeed, they serve different functions and require various techniques. Simplilearn offers a free business analysis … Read more

Are you struggling with the Chegg expert login process? This article will guide you through the quick and precise method of logging into the Chegg expert hub. The rising global unemployment has paved the way for digital work. During the COVID-19 pandemic, the global unemployment rate scaled up to 5.77% with a total of 216.4 … Read more