TIC Tac today announced a $ 200 million fund, intended to help top America’s designers supplement their income and potentially bring the next Charli D’Amelio out of the woodwork.
Called the TikTok Creator Fund, this money is aimed at helping “eligible” creators on the platform make a living, he said. Currently Eligible is defined as being 18 years of age or older, meeting a certain baseline (unspecified) for subscribers, and consistently posting original content that meets TikTok’s community guidelines. The platform will start accepting applications from US-based creators starting next month and will distribute capital over the coming year.
Promise of payments comes at a key moment for the app and its Chinese parent ByteDance . TikTok faces growing criticism in the United States, its biggest revenue market, of how it handles user data and its ties to China, with calls from the Trump administration to ban outright and simply the popular app.
And in response to that, TikTok has taken steps to present a friendlier face to the United States. He has pledged to add 10,000 more employees in the United States, and this week rumors began to circulate that American investors are considering buying a controlling stake in the TikTok company from ByteDance to establish control of the company. out of the hands of China.
(It’s unclear whether the latter is testing the Waters of Sentiment, or just outright rumor, but by the way, these days ByteDance and TikTok are trying to go to great lengths to show they aren’t connected, if you go through that. how they handle their PR: Chinese spokespersons will not answer TikTok questions nor direct reporters to the U.S. team.)
Vanessa Pappas, managing director of TikTok’s US operations, said in a blog post that ByteDance is starting the Creator Fund at $ 200 million and plans to grow it over time. She did not reveal how TikTok would decide how much money would go to an individual creator and whether there would be any additional conditions for getting payment. (We’ve asked about this and how many followers creators might need to be eligible, and we’ll update as we learn more.)
TikTok is already helping its creators sign branded partnerships and sponsorship deals, and monetize live broadcasts. The platform also has a $ 50 million creative learning fund to introduce teachers to the platform, which has already been used by some 1,000 teachers in the United States. And a Creator Marketplace connects brands with creators to collaborate on paid campaigns.
“Through the TikTok Creator Fund, our creators will be able to realize additional earnings that reflect the time, attention and dedication they devote to connecting creatively with an audience inspired by their ideas,” she said.
TikTok currently employs approximately 1,400 people in the United States and recently passed the 2 billion install mark worldwide. Last year it said it has 26 million users in the United States
Several lawmakers, including Senators Chuck Schumer and Tom Cotton, have expressed concerns in recent months that TikTok user data could end up with the Chinese government. ByteDance, headquartered in China, insists that it does not share any user’s data with the Chinese government and that it stores its US-based user data in the United States and Singapore. Earlier this week, House lawmakers voted 336-71 to ban federal employees from using TikTok on government-issued devices.
TikTok, who named Kevin Mayer as Disney streaming director as CEO in May this year, also insists that this is a Cayman Islands incorporated company.
For now, it appears that the programs launched by TikTok are squarely aimed at fighting this fire in the United States. He did not respond to a request for comment asking what he was doing to help creators in other markets supplement their income.
India, where TikTok has more than 200 million users and over one million creators, banned TikTok and 58 other apps developed by Chinese companies late last month over cybersecurity concerns. Its neighbor, Pakistan, issued a “final warning” to TikTok earlier this week on what it deemed “immoral, obscene and vulgar”.