The Beauty in Driving: the Alfa Romeo campaign shot by AD Italia
On the occasion of 110 years of Alfa Romeo, AD Italy he took some assets of the international advertising campaign “The Beauty In Driving” for the brand, inserting the cars in places representative of Italian beauty.
AD Italia – monthly Condé Nast and authoritative voice in the world of architecture, design and art and style – has created a campaign in which the complete Alfa Romeo Giulia and Stelvio MY20 range, also in their top version of the Quadrifoglio range, it is shown in contexts of extraordinary beauty in artistic, architectural and design terms. The cars, like works of art, are placed inside the living rooms of prestigious homes. The brand travels through design houses and hidden courtyards, telling an intimate and secret Italian beauty that is revealed in unexpected places closed to the public.
The new Giulia and Stelvio Quadrifoglio MY20 were launched yesterday during a press presentation where the campaign was also told, in which the courtyards were chosen to enhance the new Oldtimer colors of the cars: the refined Rosso 6C Villa d’Este, the exciting Ocra GT Junior, and the new Montreal Green exterior color, which debuts on the Quadrifoglio MY20. The colors, as they are linked to the cultural and historical heritage of the brand, are strongly linked to Italy and for this reason they fit perfectly into the architectural context of some excellences of our territory, in a visual dialogue of Italian self-territory.
The campaign appeared in premium places, representative of the beauty of our country, in the main Italian cities but not only, overcoming the borders of our country thanks to an EMEA planning in print and posted still in progress today, with specific Middle East declination in direct care of AD Middle East.
The project has also arrived on Alfa Romeo social networks, linking itself to the #stayathome theme where the shots of the Alfa Romeo are published as design objects and brought to the living rooms of the house.
“We are very proud and satisfied with the four-handed project that has allowed us to field AD Italia’s know-how and professionalism thanks to its profound knowledge of the world of style and design and which, thanks to the involvement of talented photographers , have allowed us to do exceptional work, together with Alfa Romeo. This path shows how more and more collaborations with our partners are realized in complete communication paths based on quality, innovation and positioning. “ He says Silvia Cavalli director of the Digital Content Unit of Condé Nast Italia.