Stilettos, Doc Marten, And Birkenstock Deals Bring In

The three iconic shoe brands: Christian Lubotin, Doc Martens, and Birkenstock have all been involved in recent Billion Dollar + deals. Exor NV, the holding company of Italy’s Agnelli family, acquired Christian Louboutin in a $ 1.2 billion deal. Doctor Marten made its IPO for $ 1.8 billion, bringing the founder, Griggs family, to over $ 500 million. And finally, Birkenstock sold Bernard Arnault’s El Catterton in a $ 4.8 billion deal that made the brothers Christian and Alex Birkenstock a billionaire. Additionally, it should not be forgotten that Kanye West’s Yeezy brand for Adidas is worth $ 4.7 billion, as well as the Gap deal boosted their net worth by $ 6.6 billion. The future looks bright for manufacturers of casual shoes for the COVID-19 epidemic. The exception to this is in luxury brands such as Christian Lubotin that have grown despite the economy’s closure and the cancellation of most events that would outshine the iconic red-solid shoes.

Christian Louboutin’s stilettos do not have the comfort or indifference of Doc Martens and Birkenstocks, but they are a shoe coveted by women worldwide. Red-soled shoes reflect parties and other occasions for returning and dressing up the girls. Christian Louboutin was founded in 1991 by Christian Louboutin and Bruno Chambelland and has 150 stores in 30 countries. Lubotin, 58, and Chambeland, 72, retained a majority share in the country despite an agreement with the Agneli family. The Agnelli family bought a 24% stake in the French company. The agnostic family is the founder of Fiat and also owns a large stake in Ferrari, so the Lobutin brand fits well with its other luxury brands. The agnostic family has also owned the Italian football club Juventus since 1923.

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One of the most surprising IPOs in memory recently was Doc Martens going public on the London Stock Exchange in January, when it received $ 4.8 billion. The company was founded six decades ago and still sells 11 million pairs of its iconic, clunky, chunky boots every year. The IPO gave the company 10 times more value than it was just seven years ago. The boot dates from Germany after World War II, when a German army doctor named Klaus Martens invented a boot with a thick air pillow-like spirit. The design was out of necessity, with doctors recovering from a skiing accident. By the late 1940s he was selling boots as orthopedic boots, popular with more than 40 German women. In 1960, the Griggs family named Dr. Purchased the rights to manufacture and sell Martens. His family owned a boot company established in 1901. Griggs debuted the Model 1460 on April 1, 1960, with his signature yellow stitching and eight eyelets. The boot exploded during Boot’s popularity, with Boots wearing a Boots Concert, which inspired fans to copy the look. The boot rose in popularity again in the 1980s and 90s before falling for a decade or so. Then, in 2010, Doc Martens returned to popularity. The brand was sold to private equity firm Paramira in 2014 for $ 485.3 million. Then, during the epidemic, iconic boot sales rose 18% during the six months ending in September 2020.

In late February, an officer of Bernard Arnault’s luxury brand company LVMH, El Catterton, struck a deal to buy Birkenstock for $ 4.9 billion. L Catterton was in competition with CVC Capital Partners for the sandals manufacturer, but in the end, Birkenstock’s family owners liked L-Catterton’s track record as family-owned brands, as well as its footprint in Asia. Wants to expand its brand. Continent Brothers Christian and Alex Birkenstock maintain stakes in the family business.

Birkenstock was established about 250 years ago and is best known for its sandals, which have been popular with hippies for decades. The company sold around 24 million pairs of shoes in 2019. Birkenstock has been sold in the US since designer Margot Fraser began importing them from Germany in 1966. El Catterton, founded in 2016, manages more than $ 23 billion in assets and also owns Pepe Jeans. , Swetty Betty, Bliss and Everlane.

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