Stevie Nick of Fleetwood Mac has signed a very lucrative deal for a majority stake in the publication rights to its catalog, reports Wall Street Journal. An 80 percent stake, to be exact, now owned by music publisher Primary Wave, which intends to exploit its new ownership of content with a large marketing push from the Knicks catalog, including “Rhiannon” and ” Such as include famous songs. Close to seventeen years. “
In a statement to the press, Primary Wave CEO Larry Maestel said:
“Stevie’s music, while exceptionally well known, is still very weak and weak. There is immense potential to rejuvenate her songs and introduce her to the youth culture.”
To be more specific, the “youth culture” he is referring to are the most likely platforms, like TicTalk, on which older music and other forms of pop culture are often able to go “viral” because the service Young users discover it for the first time and use it in their own videos. One of the most striking examples of this phenomenon occurred a few months ago when Fleetwood Mac’s 1977 “Dreams” (written by Nix) also became a new sensation after its use in a highly viral TicTalk video, which led to its release on Bell Charts and all-time highs in the stream returned in download.
The band’s profile may have contributed to Spike and Nick’s own catalog within the scope of their primary wave deal, but writing rights in general have been growing at a higher price than the past several months, as the COVID-19 epidemic showed them Is mostly a recession proof asset that can make big profits in the streaming era. Recently, Taylor Swift’s Masters was sold by Braun, his nemesis scooter, to an investment firm, and DJ Calvin Harris sold the publishing rights for his own catalog for $ 100 million. Music legend Bob Dylan also signed a $ 300 million deal with Universal Music Publishing Group.