The Diwali Marketing campaign is the newest in Sephora Canada’s “We Belong to One thing Stunning” marketing campaign collection, first launched in 2019 to “honor the inclusion of all communities that make up Canada”. Via the collection, Sephora Canada seeks to “create an area during which variety is widely known, self-expression is appreciated and all Canadians really feel a way of belonging”. For this marketing campaign, the model has recruited Canadian influencers Ankita Bhardwaj and Thanuska Subramaniam.
How magnificence and Diwali go hand in hand, Bhardwaj informed FASHION: “Earlier than I used to be formally allowed to put on make-up, Diwali was one of many uncommon conditions during which I might take a look at my abilities. The start of my make-up journey consisted of gold eye shadow and pink lips that shortly grew to become a Diwali custom, reflecting the dazzling show of brilliant lights and colours. She provides: “Sharing and celebrating the attractive custom of our communities by means of the SEPHORA Canada Diwali marketing campaign is a chance that I’m extraordinarily grateful and happy with.”
For Subramaniam, the marketing campaign alerts greater than only a image. “As a dark-skinned girl from South Asia who hasn’t seen many faces on this trade that seemed like mine, it makes me actually proud that SEPHORA Canada is celebrating Diwali and sharing the creators’ tales about our tradition and traditions,” she tells FASHION.
The marketing campaign may also characteristic “Get The Look” photos in order that others can recreate the gorgeous seems to be at residence. There may also be an extra “Get The Look” visible with Neru Yasokumar, a magnificence guide at Sephora’s Bramalea location.
“We’re humble to launch our very first Diwali marketing campaign as that is yet one more step we’re taking to appreciate our dedication to variety and inclusion,” mentioned Deborah Neff, vice chairman of promoting, in a press launch. “We’re proud to proceed to work with native Canadian staff and symbolize the varied communities that make up our various nation and Canadian clientele. We hope this marketing campaign evokes our clients to have a good time new beginnings. ”