Roger Vivier: the iconic buckle turns 55
Roger Vivier’s iconic buckle turns 55, let’s retrace its history until today.
It was 1942 when Roger Vivier registered the patent of a high-heeled shoe, decorated with a buckle on the instep. A full 23 years passed before one of the most elegant and iconic shoes in the world came to life. The shoe designer, in fact, inspired by the shoes of a marquis, made them in 1965. Their debut came with Yves Saint Laurent’s Mondrian collection. The model immediately became the most popular of the season: the Roger Vivier boutique, on rue François I in Paris, sold around 50 a day. In 1967, then, the shoes were sported by the French actress Catherine Deneuve in the film “Belle de Jour” by Luis Bunuel. From that moment on, they became the symbol of the maison and took the name of ‘Belle Vivier’. Among the many style icons that wore them, Jacqueline Kennedy, Hélène Rochas and Marlene Dietrich.
Catherine Deneuve on the Belle de Jour set – 1967 © Rue des Archives / BCA
Over time the buckle has undergone its evolution and today the creative director Gherardo Felloni has created his own reinterpretation. Thus were born the Très Vivier pumps, with matching bag, and the Viv’Run sneakers, creations designed and calibrated on the modern woman. And for Spring Summer 2020 the revisiting of the Belle Vivier could not be missing. The right way to celebrate the house, because the iconic buckle turns 55 this year.
Gherardo Felloni, the creative director of Roger Vivier