Prime Day vs. Black Friday: When’s the Best Time to Shop?

prime day vs. black friday: when's the best time to shop?

Two of the biggest sales events of the year are Amazon’s Prime Day and Black Friday, but how do you know which is the best one to shop? And are there key differences between the two events? With Prime Day coming up fast now that the Prime Day date for 2022 has been confirmed, you may be thinking you should favor that sale. Read on as we weigh up Prime Day versus Black Friday and explain everything you need to know about the two sales events.

What is Prime Day?

Prime Day is Amazon’s annual sales event to mark its birthday. It’s exclusively for Amazon Prime members rather than anyone with an Amazon account, but it’s possible to access the deals via an Amazon Prime free trial if you subscribe at the same time as the event.

After two years of the event moving around due to the COVID-19 pandemic, Prime Day 2022 returns to its traditional July slot and will run July 12 and July 13. As well as that, there will be early deals commencing June 21 in the run up to the big event.

While Prime Day is a two-day event, some deals only last for 24 hours with others — known as Lightning deals — lasting a matter of hours to entice you into a speedy purchase.

Prime Day generally only means sales at Amazon but in recent times, a growing number of major retailers such as Best Buy, Walmart, and Target use the same time of year to promote their own sales in direct competition with Amazon.

Prime Day happens across a number of countries with more often added each year. These include the U.S, UK, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, and Australia.

Each year, Amazon has gone from strength to strength with sales revenue, so it’s highly likely that Prime Day 2022 will be its biggest sales event yet.

What is Black Friday?

Black Friday is the traditional sale that happens on the Friday following Thanksgiving in the U.S. That means that in 2022, it’s definitely happening on Friday, November 25. It’s generally regarded as the busiest shopping day of the year with each Black Friday season growing bigger in scope and success. While once upon a time, the sales event only lasted for one day — the Friday itself — the event now extends across the weekend into so-called Cyber Monday.

It’s not exclusive to any one retailer with pretty much every retailer you can think of offering extensive sales and price cuts during this period of time. A certain amount of sales creep has occurred with some sales starting the week before Black Friday and extending throughout the season to encourage consumers to spend plenty before the holidays.

Once exclusively the domain of the U.S, Black Friday now often means big sales across the world all in a bid to encourage people to pick up bargains for less in time for the coming winter months.

Much like Prime Day, deals can vary in length meaning some offers only last hours while others can last a day or even the entire weekend.

What are the differences?

The biggest difference here is that Prime Day is only for customers with Prime membership. If you don’t currently have a Prime membership, you can sign up for a free 30-day trial during the sales season but if you’ve already done this in the past, you’ll need to sign up for a paid membership.

In comparison, Black Friday is open to everyone with major retailers very keen to lure you in with big discounts.

There’s also the matter of timing. Prime Day is coming up soon — starting July 12 for two days with early deals commencing June 21. However, Black Friday occurs in late November. That means that one is ideal for your holiday shopping needs while Prime Day deals are more about buying stuff for the summer.

Prime Day also only really happens at Amazon although some other retailers are starting to embrace early July as a good time to offer up great sales to compete with the online giant. Black Friday is a general event for all retailers so, typically, your choices are far more varied.

Which has the best prices?

Generally, price reductions are more or less the same with Black Friday sometimes running a little cheaper than Prime Day. However, by doing your holiday shopping