2020 has been a challenging year in many ways, but full of opportunities for women entrepreneurs and entrepreneurs. On Victoria147 We see entrepreneurship as a door that opens up to face the reality of now or never and starts believing in dreams.
In view of this, we compiled three members’ stories Red Victoria , To inspire us on valuable lessons on how to configure the moment to do so and to transform fear into the right spirit to do so.
Listen, instant reaction
Rapid and unpredictable changes such as the crisis caused by COVID-19 put many entrepreneurs in check, as they had to shut down their businesses or face a tremendous shortage of demand that quickly turned them red; Without a doubt, the biggest fear of anyone who invests their resources in entrepreneurship. One way to move forward is to become habitual.
Focalorica is a company that is passionate about textiles and gastronomy. For over seven years he has been selling custom uniforms for the hospitality sector. When the world of events and gastronomy were forced to retreat, consequently, so was its demand for input. What did this company led by Bianca Bezos do? He used his resources and saw the problem as an opportunity.
Developing Face Masks
Hand in hand with the professionals, they started developing face masks with all the specialties that are required for greater protection, they listened to customer feedback and presented various details properly and in the best way of health Worked on another version to take care of. Therefore, they introduced the 2.0 mask, which is made of breathable and fresh, physical clothing and is available in over 3 colors. In addition, they are made with triple protection and a thermo sealed filter, when it wears on you can replace it for a coffee maker or vacuum cleaner.
To date, they have sold nearly a million units and counting, while on the way to complete their procedures, which began as an act of solidarity by building 500 units for medical assistants to use these accessories. Allow to authenticate. . Women’s Hospital.
EVOLVE, step forward
Even for those who were already a good segment of the entrepreneurial journey, the onslaught of crises placed them in the face of obstacles such as having to leave certain customers, canceling projects and making sudden and unexpected changes An entire series that was forced to develop them. How to reach your products or services to people who now consume more online? The feeling of closeness and interrelation was important to many.
Cecilia Bernal y Sanchez, founder of the first branding art and cultural management agency Mercart, created in 2015, found a way to get around the recession wall and discovered a new business unit that has now become a significant edge in their future: online course.
Although everything at Merkert has to do with art, the end-users were not in its main goal, instead they focused on developing projects for brands; However, in practical terms, he began teaching courses with historians through ZOOM, aimed at those looking for a place in the midst of learning and entertainment. Today, in the voice of its founder, it is one of the possible futures for Mercarte and in order to achieve this they need to close ranks, join forces, get down to work and throw the right match to fear into gasoline. Need to change.
PREPARE, Time to make
The success stories of women entrepreneurs or businesswomen who try non-stop, repeatedly before challenges, are more than inspiration. Above all, those who start small, but after the effort is successful, become an incentive for all who seek inspiration.
Two years ago Hilda Haghenbeck had an idea while in college. She went on to offer cosmetic treatments, starting at home, from fingernails and haircuts to haircuts, until she established a beauty salon: Studio Beauty Bar. When everything seemed fine, the state government ordered the closure of non-essential establishments.
For this enterprising woman, it meant beginning towards a path where preparation is the hero. After keeping it closed for several months, Hilda says she has finally stopped seeing her own business training – such as budget management, human resources and communications strategy – as an expense to replace it as an investment; And gain capital knowledge in your business.
A few months later and before the new notice to cease activities by January 2021, Hilda has already developed a strategy to sell personal care products through Instagram, which allows her to meet her current expenses, payroll, reinvestment and even That allows savings to be maintained. ; In addition, it is working on a business plan that allows it to compete with other sales channels in large beauty product stores.