Netflix is planning to open entertainment-focused stores

Bloomberg reported Thursday that Netflix is ​​planning to launch entertainment-focused stores where people can shop, eat and enjoy other activities tied to their favorite movies and TV shows.

Those other activities might include something like squid gameTheme-based obstacle courses, the report said.

Josh Simon, Netflix’s vice president of consumer products, said the stores could be called Netflix Houses, with the first two sites scheduled to open in the US in 2025 before rolling out to other locations around the world. The locations of the first sites have not yet been disclosed, although Hollywood would seem to be an obvious target for the company.

As Bloomberg points out, the video streaming giant is already testing personalized experiences for fans of special shows, including a party-based event based on the hit Netflix series. bridgerton It has been taken to many cities.

While some may see this move as Netflix’s bid to diversify its income following other endeavors such as moving into gaming, it appears that at this stage the initiative is more about boosting its bottom line rather than boosting its bottom line. Focused more on promoting your content.

What seems certain is that everything in the Netflix house will be tied to movies and shows that were popular at the time, from branded clothing and other merchandise to restaurant menus featuring recipes from popular cooking shows, to entertainment tied in with Netflix content. With experiences.

With 238 million subscribers globally and a growing list of original hit shows and movies under its belt, the company is confident there is an appetite for such an offering.

Commenting on the matter, Simon said: “We’ve seen how much fans love immersing themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we can take that to the next level. Go.”