Just in case you thought that a handful of decades or more could diminish the popularity of the English quartet known as The Beatles, the Nielsen Music Midyear Report is here to disabuse you of that notion. According to data measuring “unit of album equivalent” (a measure of album sales across all media as well as streams), the title of the best-selling rock group in 2020 belongs to Paul, John, George and Ringo.
The Beatles moved 1.094 million album-equivalent units in the United States in the first half of 2020, far more than any other act in the rock genre, and the only act of its kind to break through the million units figure. And if you extend that to all genres, they’re the only act of any kind to cross the million unit album mark except one: Korean pop sensation BTS, which moved 1.417 million units. album equivalents in the United States in the first. half of 2020.
BTS, a Korean boy band who has been compared to the Beatles for the intense fervor of their biggest fans, are the artists behind the best-selling album of 2020 in terms of physical copies sold, with more than 500,000 units. (minus digital downloads and streams) from their new album Soul Card: 7 sold in the United States.
BTS, of course, are an ever-strong current band, with other top-selling pop artists like Billie Eilish (number one in the pop world for total consumption), but in the rock genre the classics are king. . But 50 years after the Beatles disbanded, the only rock group without a robust decades-old catalog to make the top five is Imagine Dragons, which sold 593,000 album-equivalent units between January and June of this year. The other best-selling rock groups are Queen with 768,000 units sold, Fleetwood Mac with 565,000 units sold and Metallica with 551,000 units sold.