Update: AMC has canceled its decision on its masking policy. By a declaration,
This announcement caused an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the use of masks. At AMC Theaters, we believe it is absolutely crucial to listen to our guests. As a result, and with the full support of our scientific advisors, we are changing course and modifying our guest mask policy. As we reopen the cinemas, we will now demand that all AMC guests across the country wear masks when entering and enjoying the movies in our theaters. TThe speed at which AMC has undertaken to revise our mask policies is a reflection of our commitment to the safety and health of our customers.
In less than a month, AMC has finally set a firm date for plans to reopen movie theaters in the U.S. The chain will resume service for 450 of its 600+ locations on July 15, in line with its earlier mid-year promises -July. Moviegoers may be a little hesitant to go back to the movies for the reasons Anthony and I have already described, and new comments from CEO Adam Aron don’t exactly build confidence.
In an interview with Variety, the executive director noted that theaters would not require guests to wear masks. He justified the decision – or, perhaps, indecision – with the bizarre claim that the mask requirements were inherently political.
“We did not want to be drawn into a political controversy,” he told the media. “We thought it could be counterproductive if we imposed the mask on people who firmly believe it is not necessary.” We believe that the vast majority of AMC customers will wear masks. When I go to an AMC feature, I will definitely wear a mask and lead by example. “
AMC joined colleagues Cinemark and Regal in the decision, although all will require movie buffs to wear them in states like California, where masks are required in most interior areas. It remains to be seen to what extent these requirements will be enforced in theaters, but AMC says it requires all employees to do so and will sell masks to attendees for $ 1 per piece.
Employees will also undergo temperature checks, but guests will not. These screenings are widely regarded as an important guarantee in the spread of COVID-19, although they are ineffective for asymptomatic carriers. Other warranties include electrostatic sprayers, HEPA vacuums, and other technologies deployed to stop the spread of the virus.
As for what will be played, many studios have already postponed major releases until 2021. Although a handful of titles, including Tenet by Christopher Nolan and Mulan by Disney, are expected to be released in the coming months.