Masks signed fashion: who produces them?
Everyone is looking for them, nobody (or almost) produces them: designer or trendy masks have become the most desired accessory on the net but, despite the fact that many companies (such as Gucci and Prada) have partially reconverted their production to meet the demands of healthcare facilities in a deficit of personal protective equipment, still very few brands have put on the market trendy alternatives for the population.
Before the pandemic, some brands (including Off-White and Supreme) had launched options of street style masks, also appreciated by stars like Billie Eilish, and it is inexplicable that the brands themselves no longer produce them precisely at the moment of greatest demand from consumers.
On the contrary, some companies are marketing fashion masks for general use, such as for example Wolford who created a total black washable version, perfect for lovers of minimal style.
From an idea by Monica Sarti, the brand Faliero Sarti launch the project MonniFaceMask: masks made with the fabrics and patterns of the famous scarves. Made of cotton, silk, cashmere and modal, they are on sale online with their own mask holder or in combination with a scarf of the same fantasy.
MonnyFaceMask Faliero Sarti
Kristina Ti has started the production of masks for civil use. The KTIMASK are made with the use of archival and seasonal fabrics of the Cristina Tardito brand, combined with a layer of ecological antibacterial and water-repellent fabric, tested for 10 washes. Part of the KTIMASK production will be donated to MagazziniOz and the proceeds will go to support the activities of CasaOz, the Turin association that welcomes children and families who encounter the disease.
Oltremanica, the designer Christopher Kane is giving away kits to make beautiful fashionable masks at home with leftover printed fabrics from the brand’s previous collections. An initiative intended only for the United Kingdom, but which we hope will inspire creatives from all over the world to produce the much sought after designer masks (which of course do not replace medical devices).
The project was born from the collaboration between two friends – Ashley Leimer and Karolína Kurková – founder of the kidswear brand Billie Blooms the first, supermodel and entrepreneur the second –
Masks for All: colorful masks suitable for the whole family, which at the same time contribute to supporting the charity projects of Feeding America.