Toronto-born cosmetics giant MAC today announced Lisa (Lalisa Manobal) of K-pop girl group Blackpink as its newest global brand ambassador. The news is pretty important considering Lisa became the first female K-pop star to take on the role in the company.
Lisa, who wears the Powder Kiss Lipstick in Mull it Over in her first campaign picture, said in a press release about her appointment: “I’ve always been a big fan of MAC! I like how the brand transforms makeup into a form of self-expression that always gives me great confidence on stage. She looks forward to “inviting and strengthening more audiences” through the partnership with the brand, “as we both have individuality and diversity at our core. “
Drew Elliott, MAC senior vice president and global creative director, said in a release that depicts the star’s “unparalleled talent and bold, fashion-forward style [that] Make them the perfect choice for MAC. She is always confident and doesn’t shy away from taking risks. It embodies our commitment, above all to celebrate individuality and self-expression. “MAC shared the news on Instagram, adding that Lisa has” so many big surprises in store “as part of her role.
In addition to fronting campaigns and various not-yet-mentioned projects, the Blackpink star, who has over 40 million followers on Instagram, will “work with MAC makeup artists to showcase their signature looks, share beauty secrets, skin care systems and lifestyle with MAC- Fans. “
While this marks the star’s first major beauty role, she had previously appeared in front of the lens for Bvlgari (for whom she was recently named ambassador) and Celine. In fact, she was the first ambassador chosen by Hedi Slimane after taking charge of the French fashion house.