Lady Gaga face of Valentino’s new perfume: Viva Viva

There could be no better ambassador than Lady Gaga. The new perfume of Valentino, Living Voice, in fact, it is imagined just like a voice that spreads a message all over the world: it invites every woman to touch her hearts, inspire others and give life to her dreams. A fragrance that celebrates one of the most intimate senses of the woman, expressing the values ​​of inclusiveness is individuality of the Maison.

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Lady Gaga is therefore perfect: one of the most powerful modern voices, she is the only artist to have won Oscar, Grammy, BAFTA and Golden Globe in the same year for her extraordinary performance in A Star is Born.

Voice of a generation, the pop star has inspired millions of people around the world for more than ten years. The singer shares much more with Valentino than her Italian origins. A symbol of respect for individuality and muse for anyone who wants to find their place, Lady Gaga promotes the same values ​​as Maison Valentino.

“Be yourself, love yourself for who you are and never give up on your dreams“, Lady Gaga

“Lady Gaga is a symbol of freedom, self-awareness, of a pure heart. His participation in this campaign elevates the symbolic power of the project. She is the icon of a generation. His message of freedom, passion for art, self-awareness and equality is the same supported by our Valentino community. I am very proud to have you with us on this project “, Pierpaolo Piccioli

Voce Viva’s advertising campaign will be revealed to September 2020, simultaneously with the worldwide launch of the new fragrance.


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