John Paul DeJoria Went From Homeless To Making Billions From Shampoo And Tequila


There is something special about a raga, the wealth story. It is inspiring and aspirational. Shampoo and Tequila is one of the most inspiring of the stories of billionaire John Paul Dezoria. Dezoria founded haircare company John Paul Mitchell Systems in 1980 with Paul Mitchell. He was homeless at the time and was living in his car (an old Rolls Royce) in the iconic Sunset Strip in Los Angeles. Dejoria and Michelle scraped $ 700 and sold their now-iconic shampoo door-to-door. No one had ever heard of Dezoria or John Paul Mitchell Systems. His shampoo did not take long to become a hit. Today, Paul Mitchell haircare products are sold in more than 150,000 beauty salons in 87 countries and his tequila company has led its founder to an incredible net worth of $ 3 billion.

When Deoria started selling door-to-door Paul Mitchell shampoos, he was coming from that type of sales experience. When Dezoria was 20 years old, he got the job of selling the doors of Collier’s Encyclopaedia. Today, we have the Internet to answer our every burning question, but in the mid-1960s, people relied on the encyclopedia. A typical door-to-door encyclopedic salesman lasted just three days. Dezoria sold those encyclopedias for three years. A friend of her suggested that she try her hand at the beauty industry. In 1971, he got a job as a salesman for Redken. He was making $ 600 a month (equivalent to $ 3875 today) and within a year and a half, he was in charge of both beauty schools and the company’s beauty salon. Unfortunately, the Redken officers of the time wanted no particular type of social (ie: kissing their butt) and that was not DeJoria’s style. He was fired in 1975. Over the next few years, he was fired from two more hair care companies. Fermodyl Hair Care fired her because her bosses didn’t feel she fit in it. The Institute of Tricology fired him because a year later he was making more money than the owner. Work was done for other people.

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Dezoria approached her hairstylist friend Paul Mitchell in 1980 about going into business. Salon-grade shampoos require several rounds of washing before they are made by John Paul Mitchell Systems. Deoria’s shampoo was a single application shampoo. His conditioner was leave-in. This both saved the time of the hairstylists and made the blowouts easier. Dezoria and Michelle were unable to find an investor for their company – which led to Dezaria staying in her car for $ 700. Then, one morning his friend, actress Joanna Payet, knocked on his car window. He is shocked to see her staying in his car and offers to rent him a room in his house for two months and gives him time to get back on his feet. This was just what he needed. He and Michelle spend the next two years developing their line of products and acquiring salons to run it. By the end of his second year in business, John Paul Mitchell Systems had earned $ 1 million. By the fifth year, it was $ 10 million. From 10Th The year, the company was bringing in more than $ 100 million.

In 1989, Dezoria launched a new company, Patron Spirits Company, with her friend Martin Crowley. His goal was to make a smooth tequila. they succeeded. Today, Patron is the world’s number one ultra-premium tequila. In early 2018, John Paul Dezoria still owned about 70% of the company. Bacardi then called and bought Patron on January 22, 2018 for $ 5.1 billion in cash. He hit the jackpot for the second time!

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