Istituto Marangoni presents “Enhancing the Future”
Istituto Marangoni kicks off Enhancing the Future, a new cultural project born from the desire to take stock of how the current situation, linked to the spread of Covid-19, will deeply affect the world of creativity. An initiative that is part of a series of events that this year intend to celebrate the eighty-five years of history of Istituto Marangoni and which will retrace the evolution of a Group that is today an international reference point for high education in fashion, art and design.
The project foresees a cycle of virtual conversations during which the most influential personalities of fashion, art and design will discuss how this pandemic will bring about a significant evolution from a business point of view and how it can offer new stimuli to creativity.
The talks will be biweekly appointments from mid-May until June and will allow students to intervene to interact directly with guests. To offer their contribution in the fashion sector, personalities at the top of important brands, such as Alessandra Carra, Managing Director of Agnona, Silvia Damiani, Vice President of Damiani, e Maria Sebregondi, Co-founder and President of Moleskine Foundation. Top managers stimulated to think about a profound renewal of the fashion system, guided by new values and new behaviors that will lead consumers towards more aware and responsible choices. We therefore ask ourselves what will be the commercial strategies or scenarios related to the customer experience that it will be necessary to imagine. Among the guest designers of the schedule Massimo Giorgetti, Margherita Missoni, Giambattista Valli is Amina Muaddi, in addition to the stylist Ibrahim Kamara. The world of communication is also undergoing a strong change: internationally renowned photographers Sølve Sundsbø is Paolo Roversi will offer a valuable contribution in telling the evolution of the world of the image. In the field of design, the pandemic has necessarily stimulated reflections and actions that could lead to a decisive change in the areas of action and spaces in which designers can be active protagonists. Internationally renowned designers, such as the Brazilian Humberto Campana, English Tom Dixon, the Shanghai-based design studio Neri & Hu, the well-known French designers Ronan & Erwan Bouroullec, will tell their point of view on how the places of our daily life will be rethought and what new scenarios could open up to the professions, in the wake of the recent experiences that have seen architects engaged in the design of new hospital areas or innovative protective devices. As in all difficult moments in history, art too becomes a precious aid to manage and find expression to the conflicting emotions and feelings that emerge. Topics that will be addressed with some of the international players in the sector, such as Manuel Cirauqui, curator of the Guggenheim Museum in Bilbao.
For more information, visit the Institute website.