How Brands are Investing in Video Marketing 2022

Video marketing is on the rise as one of the most popular types of content that brands are investing in. There are a number of reasons for this trend. First, video is an extremely engaging medium that can capture attention more effectively than other types of content. Secondly, video is highly shareable, making it an effective way to reach a wide audience. And finally, video is an excellent way to tell a story and build a connection with your audience. As a result, more and more brands are turning to video marketing to reach their target consumers.

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How much are marketers spending on video marketing?

This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest.

We surveyed over 500+ global marketers and here’s what we discovered.

Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video.

Another 30% allocate 41 to 60% of their total budget to video marketing.

Video is so important that 52% of marketers say their budget increased in 2022. However, the increase is more present in B2B brands.

Now, when it comes to quarterly budgets, here’s the breakdown:

  • Many brands have a conservative budget with 15% of respondents allocating only $1K and $10K.
  • 11% of marketers surveyed budget $10K and 20K.
  • The most popular budget bracket is between $20K and $60K, followed by 26% of marketers surveyed.
  • On the higher end, 16% of marketers surveyed say they allocate $80K to 100K while 2