In his first a few weeks after its release, the latest game from the founder of QuizUp, Thor Fridriksson, took first place in the Games section of the Apple App Store and was the best app (for a short time) in the App Store in general.
Since its launch on June 17, Trivia Royale has been downloaded more than 2.5 million times, with 45% retention the first day and 45% the first week on iOS, according to the company. Average daily usage per user is approximately 30 minutes. It is currently sixth in the free games category on the App Store.
There is no shortage of mobile games, but in such a crowded space it is difficult to get through the noise. So how did Trivia Royale do it?
The game, which allows users to participate in a 1000 player single elimination trivia tournament, is built on the Teatime Games platform. Teatime emphasizes the fun of playing against other humans in the mobile gaming landscape, giving users the ability to communicate via video chat while they play a game on their smartphone.
The platform allows game developers to use this video chat feature, which comes with Snapchat-style face filters or Apple Memoji-style avatars, on their own games. But for Teatime to truly succeed as a gaming platform, the company needed a blockbuster game, said Fridriksson.
The serial entrepreneur told TipsClear that he had decided to take off his CEO hat and return to his product roots by focusing on a category that few people know as well as he does: trivialities.
The Trivia Royale tournament combines the scale of Battle Royale with the durability of anecdotes – be it Jeopardy, HQ Trivia, bar trivia or this, we can’t have enough – or allows users to take on another player in a only category of anecdotes.
I have been playing the game for a while now and I can say that it is very well done, from design to production value. But more important than the mechanics of the tournament or the font or even the content of the questions are the avatars, which allow users to express themselves through personalization and their real facial expressions.
But none of this means anything if players don’t join the game. So how did Trivia Royale gain more than 2.5 million downloads (and escalation) in a few days?
A big bet on TikTok
Fridriksson told TipsClear that he had to give a ton of credit to his children (who are 15 and 11 years old). Her daughter told her about TikTok and gave him a list of his favorite stars, including Addison Rae and Dixie D’Amelio.