When you are marketing content or your website online, remember that your content must be attractive enough so that readers are interested in what you are delivering to them and then feel attracted to your product or service without putting pressure on them. People are already invaded by traditional marketing advertising, banners, spam emails, and cold calling!
As a marketer, you already know that people do not want to feel bombarded with spam and advertising; therefore, now that you work with the inbound methodology, you have the power to attract your potential customers through a marketing strategy known as attraction marketing. The best SEO service in Canada can be a huge asset to those who want to come up with a strategy and plan to increase their conversion rates.
We all know that the ROI of inbound marketing strategies takes time. Depending on the type of business, the results can begin to be reflected in periods of between 3 to 6 months. However, the key to growth is directly related to how you are generating and optimizing your content to increase your ranking in Google. There is no magic formula for Google to position your articles within the first organic searches. The secret is in ingenuity, dedication, persistence, and creativity in every article you write.
How To Rank In Search Engines
Here are some tips for getting a better ranking for your content or website in the search engines:
1.- Be careful with the algorithms:
Google’s ranking algorithms especially are very important to improving the positions of your content. However, they can change up to 500 times a year, so it is important to be aware of this and do updates to improve your SEO strategy.
Remember also that Google algorithms are computer processes that turn questions into answers, and sometimes they are insignificant changes, but at other times they are so important that they can even turn the search results around to your disadvantage.
The secret is that instead of waiting for the algorithm changes every time, you should focus on performing good SEO practices and keeping up to date in case of changes. Details are so important in inbound strategies. Did you know that one of the changes implemented was when Google penalized websites that did not have adequate formats to be viewed in the mobile version? With this type of bad practice, the only thing you will achieve is that your content would appear below the results, in addition to showing a bad image in Google’s eyes.
Read more: Do Your Keyword Research Right [2018 Guide]
2.-The location of the keywords:
keywords are relevant to improve the position of your content in search engines, but not everyone knows where they should be located within the text and its optimization.
First of all, you must choose the keywords that stand out the most in your text, and those that, according to the keyword planners, have the best ranking on the web. Secondly, you must have one or more keywords in the title of your content. This is vitally important as it gives a huge advantage in search engine results.
Remember to include your keywords in the meta description as well. The secret is that you place it at the beginning, since if you put it in the end; it is likely that Google will position you below another page that has that same keyword positioned before yours. The keyword in the URL is very important and so don’t leave it out. Including a keyword in the URL will make your content easier to find on the web. And do not think that it is an obligation that the URL must be exactly the same as the title of the content. This is not a reason for it to be better positioned by search engines.
Read also: How Do You Choose the Best SEO Keywords?
Google understands and values more the URLs that are written in a more natural way than in a more square way, as in the cases where the “stop words” are suppressed. Use a reputable SEO service to help you rank on the first page of Google and other search engines. It will be better to use professional expertise than trying to do all this by yourself.