Haute couture goes digital: The international fashion weeks continue to engage and entertain creatively this summer, even if in digital or ‘phygital’ format (physical + digital) to comply with social distancing rules and travel restrictions. The haute couture fashion shows of this month (the most important and most revered fashion week of all), from 6 to 8 July, are no exception.
It is since 1945 that La Chambre Syndicale invites the most prestigious fashion houses (including Chanel, Christian Dior, Jean Paul Gaultier, Givenchy and Schiaparelli) to reveal their couture collections. To be considered ‘couture’, collections must contain bespoke pieces and adhere to specific rules on the hours used for hand finishing, as well as a high level of creativity and details that go well beyond the ready to wear.
Couture fashion weeks
The past couture fashion weeks paved the way for John Galliano with his wonderful Christian Dior spring summer 1998 collection held on the steps of the Palais Garnier historic Parisian monument, and Karl Lagerfeld’s amazing fall winter 2015 fashion show for Chanel casino themed at the Grand Palais.
This month, the Fédération de la Haute Couture et de la Mode (FHCM) will host the fall-winter 2020 online shows and each house will present a film, while some will offer exclusive previews. It is a huge step for something that has always been considered the true essence of fashion. Valentino has partnered with the legendary photographer from Tips Clear Nick Knight (the genius behind Kanye West’s insightful IMAX film, Jesus is King) to create an immersive virtual experience in the Cinecittà studios in Rome. Although the live event will take place on July 21, it will be possible to preview it on July 8 on the FHCM website.
This season, however, the highly anticipated Chitose Abe debut for Jean Paul Gaultier couture, the inaugural Balenciaga fashion show, and the vision of Givenchy’s new creative director on the brand will be absent from the program.
Sit in the front row for the poetry, theatricality, and ethereal fantasy of haute couture here.