Google expects to ship less than one million Pixel 5 units in 2020

Google Pixel 4 vs Pixel 4 XL 1

  • According to reports, Google has set Pixel 5 production for 2020 at 800,000 units.
  • The production of all new 2020 pixels is also believed to be fixed at three million for the year.

The Google Pixel 4 is widely seen as a sales disappointment for the company as the Pixel 3 and budget-conscious Pixel 3a series are instead set to catch up. What does Google expect from its upcoming Pixel 5?

Sources said that Nikkei Asia Review The production of Google Pixel 5 is set at 800,000 units for 2020. In addition, the production of Pixel 5, Pixel 4a 5G and Pixel 4a is set to total three million units for the year.

ONE Nikkei According to the source, once released, production could be adjusted based on market performance, but the reason for the illustration has been clarified:

Google issued a relatively conservative order forecast this year as its flagship Pixel 4 did not sell well last year and COVID-19 keeps the team on the safe side when it comes to cellphones for the time being.

The website stated, according to IDC figures, that Google only shipped 1.5 million Pixel phones in the first six months of 2020. Nikkei According to Google, 4.1 million phones were shipped in the first six months of 2019. However, Google’s two Pixel 3a phones first went on sale in May 2019, while the single Pixel 4a was delayed from May 2020 to August 2020 (outside the six month window). . As a result, the older Pixel 3a phones had to stay on longer in 2020 before a replacement came.

Google reportedly shipped 2 million Pixel 4 series devices in the first six months of its release in late October. It looks like Google might be aiming for less than last year’s flagships. But between COVID-19, which is hindering sales and development, and the lack of a Pixel 5 XL in favor of a Pixel 4a 5G, this is no comparable comparison.

With that, the Google Pixel 5 may have a point in its favor as it is widely expected to be cheaper than the Pixel 4. Additionally, the company has already confirmed a price of $ 499 for the Pixel 4a 5G, while the recently released Pixel 4a costs just $ 350. We wouldn’t be surprised if the 2020 pixels increased Google’s market share.

Next: Google Pixel 4a review – Google’s best phone in years

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