How to Find the Right Review for Your Specific Product
Online reviews play a huge role in purchases today. In fact, as per a recent survey, as many as 88% of the people take product reviews into consideration when making a decision about a local business. The reason is simple- when you want to buy a new product or service that you have never used or heard of before, then it’s natural to take some precaution lest your money goes down the drain.
If you are looking to buying a new product and want to read a good review first, then the following are some of the questions you can ask yourself about the same:
Is it well-researched?
There is no dearth of online reviews websites. In fact, the majority of top online stores have their own reviews section under which you can read the reviews left by the people who have actually bought and used the product you are interested in. However, the problem is that these are the people who don’t really have an incentive to write a long and well-researched review. So, in most reviews, you will only get to read about the major highlights of the product and their personal experience in brief.
If you want to make a well-informed decision about a product, then you need to read a well-researched and well-written review. And for this, you need to look for a professional online reviews website.
A well-researched review includes all the aspects of a product- it’s features which are all explained in detail, specifications, pricing, etc.Ideally, it would be divided into various sections so that you can easily find the information you are looking for.
How credible is the reviewer himself?
Let’s examine a scenario in which you stumble upon two vastly different reviews about the same video editing software that you are interested in:
- Says that the product is not a good buy because it isn’t easy to install, and even harder to use. Keeps the review short.
- Uses language with a number of grammatical and syntax mistakes
- Used a different variant of the software that’s not the one the review is about
- Explains all the features of the product in detail. Also mentions that it’s for people who are somewhat tech-savvy and not for beginners.
- Maintains a good flow throughout the review and avoids fluff.
- Used the exact same version of the software that the review is filed under.
Which one of these would you go with? The “Reviewer B”, of course! And you know the reason why- it’s because he is more credible than the former. He has himself tested the product from various perspectives, learned about its features, and also educated the consumers by telling that they should expect some intermediate-level software skills to use the product.
Is there a pros-cons list?
A simple pros and cons list is one of the best ways to enhance your online shopping experience when you are short on time but want the best deal still. This is because it highlights all the good and the bad aspects of the product under a single heading. So, in just a few seconds you can learn what the product has to offer and make your decision accordingly- easy-peasy!
Is a video available?
Let’s face it, we much rather watch a 2-minute video about something than read full 2-3 pages that document the content. In fact, the question “Did Video Kill Text Content Marketing?” is often brought up when entrepreneurs devise marketing and branding strategies.
Video is a powerful and highly effective medium to communicate ideas. And this applies to online reviews too. So, if you have the option to just sit back and watch a short video that closely examines your product for your knowledge, why won’t you love it?
Money is extremely valuable no matter how rich you already are. So, when you have to invest yours in a certain product, it’s smart to read a good review before you finally click the “add to cart” button. Hopefully, this brief guide will help you find the right online reviews website.