Fashion Streetwear: Vision of Super

Fashion Streetwear: Vision of Super

Fashion Streetwear: Vision of Super

The streetwear fashion brand Vision of Super was founded in 2018 by Dario Pozzi with the idea of ​​creating a quality brand, intended for young people, completely made in Italy. The main concept is linked to the use of the flames which have become the distinctive element of all the products of Vision of Super, declined in the various collections through different themes. This is thanks to the seasonal drops that allow you to launch some twice a year capsule collection that go alongside the main line. The idea is to create a community that can recognize itself in this world also through the purchase of collectibles that do not fall within the clothing sector, but rather that of the collectibles, such as basketball balls, whistles and toothbrushes.

The clothing is decorated with a series of hot-pressed silk-screen prints which is however made on the unassembled garments, so that, once packaged, they have an almost three-dimensional appearance, thanks to the 360 ​​degree coverage. In this emergency period, Vision of Super has also created a series of protective masks in collaboration with the various stores where it sells its garments, creating an ad hoc design for each one, through an interpretation of the patterns used by the brand.

To expand the streetwear fashion proposals and explore a more responsible approach, Vision of Super has also organized contests to select young people to whom to entrust the creation of sustainable capsule collections, using natural and recycled materials. The first of these special collections will be launched in September and a tree will be planted for each piece sold, thanks to the involvement of companies engaged in this sector.

Mask in collaboration with Lidia Shopping

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