Fabiana Filippi: “Sustainable by nature”. This is how the brothers Mario and Giacomo Filippi Coccetta define themselves, founders of the Fabiana Filippi brand in the mid-1980s (which took its name from Giacomo’s girl who was only 5 years old at the time).
“We are not children of art”, Mario tells us on the phone from Giano Dell’Umbria, in the province of Perugia, on the day of the resumption of the company’s production activities, after they stop due to the coronavirus.
Ours was a family of farmers, and we learned from our family respect for the land, the people who work it, the times of nature. IS the constant reduction of waste. Values that we have transferred to our business, well before sustainability became a fashionable word and an almost obligatory choice.
So let’s talk about the philosophy of the Fabiana Filippi brand that dresses a classic woman with natural elegance. «It has always been based on the creation of garments destined to last over time, built with quality raw materials and with a design that, while respecting the canons of the current season, does not age in the following one.
Not only that: we have always avoided overproductions, keeping away from pre-collections, capsules, resorts … In this difficult historical moment, everyone is saying it, starting with Giorgio Armani, we must slow down the times of fashion, return to production rates more in tune with the canonical seasons. We should really believe it all.
In terms of fabrics, Fabiana Filippi garments are almost always natural fibers such as silk, cashmere, wool, linen and cotton. “And when possible we use them in their original color, without dyeing them,” adds Filippi. «Our production is only Italian, even for 90 percent are concentrated in Umbria, where we employ many small businesses, local artisan workers (which today, due to lockdown, worry me more about our company, which is larger and has more resources to resist) “.
But this choice naturally also reduces the impact that transport has on the production of a garment. In this regard, the Fabiana Filippi brand that in recent years has continued to implement the company’s sustainable choices, has adhered to the national program for the evaluation of the carbon footprint of its products, going to evaluate the life cycle of a garment along the entire production chain, from the breeding of animals – as regards cashmere, wool and silk – to the cultivation processes for cotton up to the processing of the garments, their distribution and final disposal. It turned out that the environmental impact of Fabiana Filippi garments is among the lowest in the sector. And everything has naturally been certified.
One of the great issues that concern sustainability is the cost to the consumer of “green” products. “True, sustainability costs,” underlines Filippi. One of our strategies for solving the problem is the reduction of waste: in knitwear, for example, we use Fully Fashioned weaving: technologically innovative machinery that, through the so-called lean manufacturing, does not produce waste or impacts on the environment, maintaining competitive final costs. In tailoring, on the other hand, we work with “optimized placings”: as many patterns as needed to optimize the surface are positioned on the fabric, so that the waste is minimal. However, when the processes are optimized, we must take a further, important step: we must begin to review the company margins. The time has come when we all have to make an effort in this direction.
Objective, concludes Mario Filippi Coccetta who also in the Milanese head quarter has adopted the latest greener construction technologies in collaboration with the University of Perugia: to win the brand’s consumer confidence with sustainable choices at 360 degrees and above all with a product made with the heart before communication.