Environment Day: a docufilm by Lavazza
Environment Day 2020
A seedling of coffee becomes a symbol of rebirth in the true story of Johana, a Colombian girl who during the armed conflict caused by the guerrilla warfare of the FARC she lost everything, but then managed to take back her life and that of her six children. It has remained tenaciously in its community, in the fertile territories of the Meta, once used for illegal crops and now become one of the most important coffee regions at the foot of the Andes mountain range. Just bringing that seedling from its homeland to Costa Rica, where it will be kept in the Agronomist Center of Cartago, Johana accompanied by the reporter Alexandra Roca she tells herself, her difficulties and her hopes; step by step, on a path of rebirth and transition from war to peace.
“At that time coca was grown. I was scared, but after all I said to myself “I’m going home, because that is my home and it has been abandoned. I don’t care if they want to kill me, that they kill me, but I have to go back to my house “
Johana, the protagonist
It is his life, his experience like that of many other farmers in the area at the base of the documentary film Coffee Defenders, a Path from Coca to Coffee, signed by the director Oscar Ruiz Navia, one of the most recognized voices of contemporary Colombian cinema, which will be broadcast on Amazon Prime Videos, starting from June 5, World Environment Day.
In Meta, the land of Johana, the Lavazza Foundation it has been active since 2015 with a sustainable development program that has raised the socio-economic conditions of over one hundred families of farmers, including that of the protagonist, helping them to revive coffee plantations, thanks to the planting of over 1 million plants and through training dedicated to good agricultural practices and techniques to counter the effects of climate change. The results are important for these small communities: productivity per hectare has doubled and the production of high quality coffee and certified by the NGO Rainforest Alliance, international organization that guarantees the socio-environmental sustainability of agricultural production; in addition, small farms were assisted in the planting of around 13,000 fruit trees, useful for giving farmers a source of income complementary to that of coffee, in order to both increase revenues and support family food security.
Furthermore, the program underway in the Meta was declined with a particular eye to the promotion of women’s rights, in consideration of the fact that in the world of coffee cultivation up to 70% of the workforce is female, but only in 25% of cases farms are run by women. This is an example of the 24 projects promoted to date by the Lavazza Foundation, born in 2004 and present today in 17 long countries 3 continents for beyond 97,000 beneficiary farmers.
“The Lavazza Foundation has been active for nearly twenty years with programs for sustainable development in coffee-producing countries, in close contact with the coffee makers and inspired by that sense of responsibility that permeates Lavazza’s culture towards all the communities and places where it operates. “- he declares Mario Cerutti, Lavazza’s Chief Institutional Relations & Sustainability Officer. “With this documentary we want to tell one of the many stories of the protagonists of our projects, through a contemporary language and with an excellent partner such as Amazon. All in the full spirit of Goal Zero – Spreading the message, the Sustainable Development Goal that we have created, alongside it with the 17 Goals of the UN 2030 Agenda, signed by us, in order to involve people on sustainability issues ” .