What is Elite Status?
Elite status is a classification made by a company or organization for its customers as a privileged customer. It is most often used as part of an airline or hotel rewards program. Elite status comes with benefits that aren’t available to the general public or are only available for an additional fee. Elite status offers consumers both an incentive to become a frequent customer of the same business and a reward for brand loyalty.
Key points to remember
- Elite status is a classification made by a company or organization for its customers as a privileged customer.
- Elite status comes with benefits that aren’t available to the general public or are only available for an additional fee.
- Elite status also brings the company the guarantee of repeat customers and provides them with an integrated customer feedback network.
Understanding Elite Status
In some situations, elite status can be achieved by anyone who qualifies for a company’s co-branding. credit card. Previously, Elite status was only available to customers who enrolled in a company’s program. Loyalty program and make repeat purchases. So, that might mean staying at the same hotel chain 20 times in a calendar year or flying at least 25,000 miles a year with the same airline.
In recent years, however, elite status has become less exclusive, not only because elite status is easier to obtain through a credit card, but also because some travel agencies voyages are now selling to the general public à la carte. Many companies’ customer base has also changed with the introduction of apps and websites that allow travelers to combine rewards, airlines and hotel brands to get the best price.
Benefits of Elite Status
Achieving elite status can provide several benefits for both the issuing company and the customer. For air travel, elite status benefits may include early boarding or seat upgrades on flights, access to faster airport check-in or security lines, free access to airline airport lounge, higher mileage accrual rates for frequent flyers, priority rebooking for changed or canceled flights, and free checked baggage.
For hotel stays, elite benefits may include reservations and elite-only customer service phone numbers, late check-out, weekend discounts, room upgrades, breakfast free, guaranteed room types, access to the Executive Lounge and free telephone service. Some reward programs divide elite status into tiers, such as silver elite and gold elite, with gold elite customers receiving greater benefits than gold elite customers. ‘silver.
Elite status also brings the company the guarantee of repeat customers and provides them with an integrated customer feedback network. Elite status customers can provide valuable feedback and information to help the company improve its offering and increase customer satisfaction.
Example of Elite Status
Clothing store and department store Nordstrom has an elite status rewards program called “The Nordy Club”. Nordy Club members earn one point for every dollar spent in the store. If you have a Nordstrom debit card, you earn two points for every dollar spent, and if you have a Nordstrom credit card, you earn three points for every dollar spent.
Once a customer has 2,000 points, they earn a $20 gift certificate redeemable at Nordstrom. Other perks based on the amount of money a client spends per year include free basic modifications, lifestyle workshops, priority access to style events, and in-home stylists.
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