Research suggests that a major demographic for homeowners who undertake DIY design and decorating projects is generally defined as women aged 25 to 65 who have a college education, are employed outside the home. house and are very sociable. While this seems like a very broad age range, from my experience, I agree that it at least focuses our attention on this large and diverse group.
It seems to me that this group is actually made up of a series of collections of people united by more specific associations and lifestyle similarities. To better understand your specific DIY design and decorating needs, knowing which group you are most closely associated with can help.
1. New Nesters. Usually made up of the younger demographics, this group may be keen to try new things, can easily embrace trends and fads for the home, and do so with fewer burdens (debt, kids, and work commitments). But don’t confuse youthful energy with blind acceptance. It is a smart and connected community of thoughtful and socially responsible individuals. The fact that they want to create something personal and unique for their home is an extension of their very social outlook on life. With very little pretense, they draw their community to them and prioritize comfort and unique experiences over expensive toys.
2. Nesters installed. This group is right in front of the new Nesters. They have established themselves in their communities and professions while establishing their own family life. Young children usually help define this group of owners since most of their energies are directed towards the education and upbringing of their offspring. While comfort remains of great importance in their living environment, durability is often valued even more. Homework is highly valued as it highlights tasks that are not child-centered and reminds mom and dad that there will be life after childbirth. Time is precious to this group, as is quality and style for which they don’t hesitate to pay.
3. Upgrade of Nesters. For this group, bigger has become a necessity. As careers have developed, so has the family and this often results in the need for a bigger house. Design and decorating opportunities ensue, as do the fear of making a mistake, the anxiety of not knowing where to start, and the pressure of well-meaning friends who can’t wait to ‘see it all done’. This group can’t wait for things to happen quickly in order to keep up with their fast pace of life. Making quick decisions can backfire when those decisions are not supported by a solid knowledge base, so it is important for this group to expand their knowledge base effectively.
4. Empty the Nesters. We know this group because an ever increasing share of the population is reaching retirement age. With this professional evolution comes the realization that all the space so needed a few years ago is now just an albatross weighing them down and preventing them from doing the things they really want to do. This often means smaller homes as well as more efficient and luxurious living. At this point no one will sacrifice quality, so it is important for this discerning group to have access to the best products. You can be sure that when they undertake a DIY or decorating project, it will be made with the best possible materials.