Cristiano Ronaldo collaborated with the brand of Lapo Elkann, Italy Independent, for the launch of the first collection of CR7 Eyewear sunglasses. The collaboration with the Juventus champion, the most followed Italian team on Instagram, was announced in February 2020 with an exclusive 5-year agreement. The first collection is now available online globally on the new cr7-eyewear.com platform.
The line CR7 Eyewear inspired by the style of Cristiano Ronaldoat the head and in free time, it is characterized by a very recognizable design full of details and customizations, such as the inlays on the fronts and temples with the number 7, the CR7 logo and the signature of Cristiano Ronaldo imprinted on the lens with laser technique .
The collection is composed, not casually, of 7 models of sunglasses, such as the number behind the player’s shirt, each available in 5 different colors. Divided into three product families, it is made of acetate, metal and the ultra light TR90. The more classic models in black or tortoise alternate with original combinations such as thegolden aviator with gold mirror lens, the model with transparent frame and shaded lens, or theblack white glasses inspired by the colors of Juventus.
“Passion, determination and high attention to detail are further confirmation that the icon of world football [Cristiano Ronaldo] it’s always one step ahead, “he said Lapo Elkann Founder and Creative Director of Italia Independent.