Finance

Improve Your Content’s Performance With These Tips

Quality content is great; however, great content is even better. The question is, how do you define great content? While it should be easy to read and well-written, it also needs to hit home for the intended audience. It should also convert. After all, this is why you create content, right? …

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How to Persuade Someone in 50 Words or Less

I don’t play tennis, but I was captivated by a book about the tennis champion Maria Sharapova. I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper interviews an author, the last question is always the same: Persuade someone to read …

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These Are the 4 Words Steve Jobs Used To Change Everything

The 2007 keynote where Steve Jobs introduced the iPhone is widely considered one of the most consequential events in the history of technology. Aside from Jobs’s mastery of the art of the product launch, the event itself was significant because Apple was launching something that most of the people who worked …

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How Color Theory Can Influence Your Customers

By Beth Doane, an award-winning writer, speaker, entrepreneur and the CEO of Main & Rose There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust …

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