Chinese Internet giant ByteDance announced plans to remove two of its apps in India, its largest overseas market, and urged users to switch to TikTok.
Vigo Video and Vigo Lite, two apps that allow users to create and share abbreviated sketches and lip sync with Bollywood songs, posted a message early Monday (local time) to announce their removal at the end of the month. October of this year. .
In their message, entitled “a farewell letter”, ByteDance said he was saddened to close the apps, but did not explain the decision. The Indian newspaper Entrackr first spotted the letter.
Unlike TikTok, ByteDance’s most popular application, Vigo Video and Vigo Lite, struggled to break into the second largest Internet market in the world. While TikTok has more than 200 million users in India, Vigo Video had around 4 million active users per month last month and Vigo Lite could only amass 1.5 million users, according to one of the main mobile intelligence companies – including an industry leader who shared the data with ClearTipsNews.
While Vigo Video gained less than a million users in a year, Vigo Lite destroyed as many in the same period, according to the data.
Both apps counted India as their largest market but were available in several other markets, including the neighboring country, Bangladesh, for example. It is not clear whether ByteDance is abandoning the application in all markets. The company did not immediately respond to a request for comment.
This decision, despite the poor reception of applications in India, is a surprise. The recruiting positions submitted by ByteDance last month described Vigo as one of the company’s largest companies in India.
Other articles reveal that the company is looking to hire executives to actively explore ways to monetize its services in the country. ByteDance’s TikTok app has been reviewed in India in recent weeks for failing to actively remove videos that promote violence, cruelty to animals, racism, child abuse and objectification of women.
In a message to users on Vigo apps today, ByteDance said it would help them migrate their videos to TikTok. On TikTok, “you can show your talent to a larger group of friends. We look forward to seeing you [there]! “the message reads.